Yearly Archives: 2013

Extra Extra Newspaper PPC

7 Jun, 2013

Building Successful Low Budget PPC: Ad Extensions

By Timothy Johnson

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week five of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

no words for this, really - kid allowed to hang out window of moving car on freeway Random

6 Jun, 2013

You Are Not Stupid

By Ian Lurie

Words are powerful. If you’re like me, 10, 11, 40 times a day you mentally slam your head in a drawer and say “That was STUPID.” That’s the wrong word. 99.99999% of the time, you can replace ‘stupid’ with ‘experimenting.’ You didn’t do whatever it was that blew up in your face, failed, imploded, left… Read More

Old PLA Dashboard PPC

4 Jun, 2013

New Product Listing Ads Dashboard

By Michael Wiegand

Last October before the big Product Listing Ads (PLA) transition, in my panicked wisdom, I crafted a PLA Dashboard. It wasn’t pretty, and there wasn’t much to it, but it did help me keep a better eye on my PLA campaigns and improve them short-term. The dashboard looked like this: Since then, Google Analytics has introduced a… Read More

Stock photo of apples in line PPC

31 May, 2013

Building Successful Low Budget PPC: Crafting Engaging Ads

By Timothy Johnson

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week four of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

Man looking through telescope PPC

24 May, 2013

Building Successful Low Budget PPC: Keywords

By Timothy Johnson

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week three of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson  lay down the knowledge on best practices for achieving PPC success. Follow… Read More

Portent Placeholder PPC

23 May, 2013

Meet the PPC Team (Star Trek: TNG Style)

By Ryan Moothart

Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. *This is completely subjective as I am a member of the PPC team.  That does not mean what I say is not the truth. We are a… Read More

Rank #2? Too bad. Internet Marketing

21 May, 2013

How Google Ruined Marketing

By Ian Lurie

Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every available second of radio time on one station, you could buy time on another, or go to a completely different medium. That promoted… Read More

Hand checking boxes PPC

17 May, 2013

Building Successful Low Budget PPC: Understand your Campaign Settings

By Chad Kearns

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

Canoe team Internet Marketing

16 May, 2013

Manage Stuff, Lead People: How to Turn Workers into Leaders

By Portent Team

We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More

Portent Placeholder SEO

15 May, 2013

3 Google Algorithms We Know About & 200 We Don’t

By Portent Staff

When I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. … Read More

Man Working on a Building Structure PPC

10 May, 2013

Building Successful Low Budget PPC: Account Structure

By Chad Kearns

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More

Portent Placeholder SEO

7 May, 2013

SEO for Beginners: Improving Site Speed

By Portent Team

Update! Learn the ins and outs of a faster site in our Ultimate Guide to Site Speed We write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed. We’ve written… Read More

A donkey with a speech bubble talks about assuming. Internet Marketing

3 May, 2013

3 Common Leadership Pitfalls to Avoid at All Costs

By Portent Staff

Conventional wisdom dictates that working in teams is often the best way to accomplish a task. Many hands make light work, a bundle of sticks cannot be broken, etc. Particularly with large, complex projects, there is just no way one person can accomplish everything on their own. We can’t possibly know everything, or be experts… Read More

Hand Graphic of Scout's Honor SEO

1 May, 2013

5 SEO Strategies We Swear Aren’t Going Anywhere

By George Freitag

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit?  Ah, the good old days…)  And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More

SEO

25 Apr, 2013

What Programming Is Teaching Me About SEO and Life

By Portent Team

Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee.  Sound good?  Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More

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