Yearly Archives: 2013

as it turns out, this gets my feet wet Random

11 Jan, 2013

Stupiphanies: Lessons for leaders

By Ian Lurie

Every now and then I have these epiphanies so blindingly obvious that, when I point them out, people look at me like I’m a hapless dolt. I call these ‘stupiphanies.’ Most of mine relate to leadership, either as a parent or a CEO. A few I’ve had in the last month are particularly worth sharing:… Read More

fake-google-ad-dsas PPC

10 Jan, 2013

Dynamic Search Ads: A Slow and Painful Journey

By Portent Staff

Armed once again with intern Tim and a few dollars from Portent’s pocketbook, I decided to take Dynamic Search Ads (DSAs) for a spin using our small business PPC Essentials management package as a test case. I made up my mind pretty quickly and an informal poll of my massive follower list (massive being a… Read More

Snow-Day-know-your-enemy Internet Marketing

8 Jan, 2013

7 Ways Inbound Marketing is Like a Snowball Fight

By Portent Team

On Saturday, January 12, the people of Seattle will gather for Snow Day, the world’s largest snowball fight. Dump trucks will deliver 162,000 lbs. of snow to more than 5,000 people attempting to set a new Guinness World Record. Plus it’s a fundraiser for the Boys and Girls Clubs of King County. What on earth… Read More

phew - we made it Internet Marketing

7 Jan, 2013

Advertising should

By Ian Lurie

Marketing is what we do. Advertising is what we often make as a result. It sounds very fulfilling. Alas, the process usually looks something like this: The marketing team builds out brilliant messaging and brand story. They brainstorm some nifty ideas. Then, they pull together a completely incomprehensible collection of marketing platitudes creative brief around… Read More

Portent Placeholder Copywriting

7 Jan, 2013

Be a Freaking Video Hero, Sans Camera

By Portent Staff

Marketing departments are endlessly busy. Each one has different internal and external expectations about what they can (and should) accomplish. I mean, everybody’s a marketing whiz who watches the Super Bowl, right? If only it were that easy. Marketing departments are regularly expected to accomplish a wide range of goals. Ingeniously. Inexpensively. Instantaneously. Consequently, when… Read More

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