SEO
Local Search Isn’t Dying, But It Is Changing: 4 Predictions About the Future of GBP & AI
How is AI going to change local SEO and GBP? New Google features like SGE and Perspectives mean things will be different but also the same.
Our Work
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
Integrated Digital Marketing
All in-house by one agency. Coordinated digital strategy and execution.
SEO
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
PPC
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Social Media
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
CRO
Well Qualified to Represent the ICP: A Beginner’s Guide to Ideal Customer Profiles
Ideal Customer Profiles (ICPs) help you identify B2B leads and are crucial to conversion rates. Read this guide to learn how you can use ICPs for your business.
Content
How to Conduct a Website Content Audit in 6 Steps
A content audit evaluates your website’s content to see what is and isn’t working. Learn how to perform your own content audit with this guide and template.
