I remember back at the beginning of my career when I worked marketing in-house at a local business. We had an agency that ran our PPC campaigns back when the only automated bidding available was through a third party. That agency did its due diligence in presenting monthly reports and quarterly reviews to our team,...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
When onboarding a new B2B client on paid social, aligning on goals and expectations is a central part of our discovery process. Often, we find that our new partners have targets that start and end with “as many leads as possible at the lowest cost.” After taking stock of their ad accounts, we generally see...
One of the biggest challenges when designing a website is figuring out how to encourage users to take the actions you want. While we can’t force our website users to take a specific route, we can use a design element known as a call-to-action (CTA) to guide them down specific paths. CTAs are one of...