For years now, there has been more and more buzz around video as an advertising strategy. YouTube specifically continues to grow not just its user base, but the investment from advertisers in an extremely wide range of verticals and industries. YouTube has massive reach and very strong targeting options. That said, some have held back...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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As part of Digital Summit’s 2021 At Home conference series, the Small and Medium Business event focused exclusively on strategies, tactics, and best practices for small- to medium-sized businesses to take their digital marketing to the next level. Alec Maes and Max Trotter attended two days of tactical sessions for SMB marketers. Here are their...
Competition in the search engine results pages continues to grow and adapt to unforeseen changes. Sometimes, there’s a new competitor that feels like they came from nowhere. It can be somebody’s side project whose goal is to target and monetize the same traffic your site targets. Or, it can be a known competitor that chose...