Web content isn't a set-it-and-forget-it endeavor. You should regularly prune and rewrite old content. Learn when & why to start.
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
On the heels of the news that Google is postponing the retirement of Universal Analytics for 360 customers until 2024, I can’t help but feel a little vindicated. It validates a lot of chatter among analytics professionals (myself included) in the industry that feel Google Analytics 4 (GA4) was launched half-baked. GA4 is still undeniably...
This year marked my seventh year with Portent. We’re a different agency now: we’ve expanded our services and grown our team. Yet, what still brings me the most joy each fall is reflecting on the lasting partnerships we’ve built with some pretty amazing client contacts and celebrating the KPIs we’ve helped them achieve. Portent is...