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Andy Schaff

Andy Schaff

Highly motivated senior developer with 12 years of experience who will take on any technology thrown at him. A proponent of well-formed and documented code, MVC technologies, and high attention to detail, Andy is the full-stack implementation specialist and leader of development at Portent.

Articles by Andy Schaff

GitHub Auto-Deploy Reprise - Portent

Andy Schaff //  10 Apr, 2017

GitHub Auto-Deploy Reprise

Most of my time is dedicated to dev projects that make the lives of marketers easier. Web sites, apps, tools, scripts, etc. Today however, I’m writing for web devs in an attempt to make their lives easier. And their solutions smarter. On top of that, I need to correct the approach I wrote about a… Read More

Real Web Devs Do SEO From Day One

Andy Schaff //  26 Oct, 2016

Real Web Devs Do SEO From Day One

Search Engine Optimization (SEO) is a bit of a mystery for most developers. So, I’ve put together this checklist of SEO essentials that will make your SEO team and your client very happy. Inspect the HTML source code Get picky about HTML source code: Is your HTML structure valid? Valid HTML structure makes the page easier… Read More

Page Speed Insights

Andy Schaff //  18 Mar, 2016

Why Page Speed Matters & PageSpeed Insights Fails – A Developer’s Tale

Note: Check out our Ultimate Guide to page Speed for a top-to-bottom look at how you can improve page load times. At this point, anyone who browses, manages, and/or creates websites on the regular, should know that page speed matters. So.. everyone. It’s no surprise that we demand our information fast, like right meow. If… Read More

Ultimate Guide to Site Speed - Portent

Andy Schaff //  3 Mar, 2016

Ultimate Guide to Page Speed: WordPress Optimization

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools Chapter… Read More

Rocket Bug

Andy Schaff //  6 Oct, 2015

Can and Should I Run WordPress in Parallel with my Existing Site?

This is a question I get asked a lot as senior developer at Portent. A client, new or existing, has an established site running on some platform, and wants to add on a blog, a microsite, or the ability to easily control top-of-funnel marketing content. Technically, “in parallel” means WordPress (WP) is set up to… Read More

Github auto deploy torpedo bomber

Andy Schaff //  16 Jun, 2015

GitHub Auto-Deploy Setup Guide

In an effort to streamline development updates to a code base in a staging or production environment, we have created an auto-deploy setup guide for any GitHub ( repository. What you will need: A server to host your site. Our example is a Ubuntu (Linux) server running either Apache or Nginx and PHP SSH access… Read More

Andy Schaff //  22 Apr, 2013 They’ve gone to plaid

Update! Learn the ins and outs of a faster site in our Ultimate Guide to Site Speed! As you may already know, we’re a little obsessed with page load speed. We wanted our home page to load in under 1 second, and we were close. But close isn’t good enough. So, with some guidance from… Read More

Browser Cookie Solution Screenshot

Andy Schaff //  1 Jun, 2011

UK & European Cookie Law Solution (Free Script)

A European cookie law that regulates the use of web browser cookies is now in effect in the UK. That cookie law is based on guidelines set by the European Union. In a nutshell, the law states that websites must get a user’s consent before storing cookies on their device (computer, mobile phone, iPad, etc).… Read More