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Caleb Cosper

Caleb Cosper

Caleb is an SEO Strategist working for Portent, Inc. in Seattle, WA. He earned a bachelor’s degree in zoology from the University of Oklahoma (Boomer!) and has turned his passion for all things data-driven and scientific into passion for SEO. Outside of Portent, his life consists of games (video and board), food (at-home and in-restaurant), and craft beer (any and all).

Articles by Caleb Cosper

What you need to know about Google's mobile-first index rollout

Caleb Cosper //  3 Apr, 2018

What you Need to Know about Google’s Mobile-First Indexing Rollout

Anyone reading this has probably already heard the news: Google announced last week that they’re “migrating sites that follow the best practices for mobile-first indexing.” Anyone who keeps abreast of SEO news (or works with clients who do) has probably received an email since that announcement wondering nervously what this means for their site. Worry… Read More

Signpost with blank arrows on blue sky background

Caleb Cosper //  20 Mar, 2018

How to Structure Your Site’s Navigation for SEO and UX

It struck me recently that while we <em>frequently</em> advise our clients and partners on the SEO potential held in their site’s global navigation, how to structure site nav for SEO and UX benefit is something a lot of marketers don’t immediately consider. And that’s a problem. My hope after you read this post is that… Read More