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Chad Kearns

Chad Kearns

Chad joined Portent's PPC team in 2012. He now leads Portent's Small Business Solutions program which offers PPC, SEO, and Analytics services for companies on a limited budget.

Articles by Chad Kearns

Tracking-Success-Hero

Chad Kearns //  13 May, 2016

Building Successful PPC: Tracking Success

Now that we have built the account structure, populated the ad groups with keywords, written compelling ad copy, and added in ad extensions, it’s time to go live!… Hold Your Horses. Are you set up to track performance? Having the ability to track the success of paid search campaigns is vital to the success of… Read More

Understanding-Campaign-Settings-16

Chad Kearns //  9 May, 2016

Building Successful PPC: Understanding Campaign Settings

This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Once your account structure… Read More

Structuring-the-Account-Hero

Chad Kearns //  8 May, 2016

Building Successful PPC: Structuring your Google AdWords Account

This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Structuring your Google AdWords… Read More

5 PPC Tips Hero

Chad Kearns //  4 May, 2016

5 Critical Tips for PPC Success for Small Businesses on a Budget

Small business owners are typically on a tight budget with every dollar accounted for. It is imperative that advertisers stretch their PPC budget to get the highest return on their investment. Let’s review our five top PPC tips for campaign success on a limited budget: 1. Separate networks by campaign When advertisers set up their… Read More

How to Setup Remarketing Featured

Chad Kearns //  26 Apr, 2016

How to Setup a Google AdWords Remarketing Campaign

Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web.… Read More

The Google Analytics Dashboard Hero

Chad Kearns //  22 Apr, 2016

The Google Analytics E-commerce Dashboard Every AdWords Marketer Needs Now

Wouldn’t it be great if you could get all of your Google AdWords e-commerce data in one easy-to-read dashboard? Using custom dashboards in Google Analytics, you can! Creating these custom dashboards from the ground up can be a time-consuming and frustrating process if you don’t know what you’re doing. Lucky for you, we have a… Read More

Child working on laptop

Chad Kearns //  15 Apr, 2016

6 Keys to Great PPC Ad Copy

Through pay-per-click marketing, businesses have the opportunity to create highly targeted advertising campaigns in an effort to reach their most valuable customers online. For many businesses that cannot compete in the organic rankings for their most important keywords, paid advertising provides an outlet to get in front of the right customers at the very top… Read More

7 Easy Ways to Stop Wasting Money in Google AdWords Cash

Chad Kearns //  10 Mar, 2016

7 Easy Ways to Stop Wasting Money in Google AdWords

Unfortunately, many digital marketers have experienced it first hand or know of someone who has. One way or another, we all know a story of advertisers losing money through pay-per-click marketing campaigns via Google AdWords. Losing money on Google AdWords is much easier than you might think. With all of the intricate campaign-level settings, setup… Read More

Calculating-PPC-Budget-Portent

Chad Kearns //  10 Dec, 2015

How to set a PPC budget

“What should my PPC budget be?” How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working with new businesses. So much so that I thought it’d be a good time to put the “quick” answer out for general consumption. Depending on how advanced… Read More

Compete with your biggest competitors

Chad Kearns //  9 Oct, 2014

Six Ways to Win on your Competitor’s Branded Keywords

Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again.… Read More

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Chad Kearns //  21 Mar, 2014

Exploring the Potential Impact of Google AdWords Online Video Ads

Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main… Read More

Look for Portent’s PPC Essentials for Small Business on New Domain

Chad Kearns //  13 Dec, 2013

Look for Portent’s PPC Essentials for Small Business on New Domain

Portent is proud to announce the rebranding of PPC Essentials through the launch of ppc-essentials.com. Designed specifically with the small business advertiser in mind, PPC Essentials offers expert PPC management for monthly paid search budgets under $3,000 per month. The package offering allows businesses operating with a small budget to have an account setup and/or… Read More

Shopping Cart with Boxes

Chad Kearns //  3 Oct, 2013

Proof Even Small Businesses Should Be Utilizing Product Listing Ads

After switching from free listings to commercial in October 2012, a lot has been made of Google’s transformation around Google Shopping. Almost a year later, while maybe no concrete winners (besides Google’s bottom line) can be drawn in the sand, we have seen significant opportunities for small businesses within Google’s increasing focus in its shopping… Read More

Man with marker drawing trending up line

Chad Kearns //  14 Jun, 2013

Building Successful Low Budget PPC: Tracking your Success

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. This is the last post of the six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow… Read More

Hand checking boxes

Chad Kearns //  17 May, 2013

Building Successful Low Budget PPC: Understand your Campaign Settings

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns and Tim Johnson will be laying down the knowledge in a six-part blog series detailing… Read More