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Colin Parker

Colin Parker

Colin is a lifelong learner, a graduate of the University of Washington, and is pursuing an MBA at the Foster School of Business. He gets wound up about marketing, new technology, and business strategy. Colin also acts as the managing editor of the Portent blog, and chief Portent content wrangler. Outside the office you can find him playing soccer, reading Seth Godin, or cheering the UW Huskies.

Articles by Colin Parker

Content Strategy as Competitive Advantage - Creating value through content - Portent

Colin Parker //  8 Feb, 2017

Content Strategy as Competitive Advantage

One of the fundamental concepts of formal business strategy is how to create sustained competitive advantage. Today, we wanted to look at how that relates to content strategy and content marketing. My hope after you read this post: You think really, really hard before you take shortcuts on your content. I want to leave you… Read More

Surfacing Sentiment for Digital Marketing - Facebook Dislike & Emoji - Portent

Colin Parker //  26 May, 2016

Mixed Emotions – Facebook grapples with the art of surfacing sentiment

Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. I’m going to go out on a limb on one: whoever does the best job of quantifiably surfacing sentiment from users across digital mediums will win. And by “win,” I mean like everything. The new car, the… Read More

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Colin Parker //  13 Mar, 2015

Happy Pi Day from your Friends at Portent Interactive

MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than… Read More

Colin Parker //  2 Mar, 2015

Mobile & App Content Will Rank Higher. Shenanigans Likely.

I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic… Read More