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Colin Parker

Colin Parker

Colin is a lifelong learner and graduate of the University of Washington. He gets wound up about marketing, new technology, and strategic problem solving. Outside the office you can find him playing soccer, reading Seth Godin, or cheering the UW Huskies.

Articles by Colin Parker

Surfacing Sentiment for Digital Marketing - Facebook Dislike & Emoji - Portent

Colin Parker //  26 May, 2016

Mixed Emotions – Facebook grapples with the art of surfacing sentiment

Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. I’m going to go out on a limb on one: whoever does the best job of quantifiably surfacing sentiment from users across digital mediums will win. And by “win,” I mean like everything. The new car, the… Read More


Colin Parker //  13 Mar, 2015

Happy Pi Day from your Friends at Portent Interactive

MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than… Read More

Ipad close-up showing Google

Colin Parker //  2 Mar, 2015

Mobile & App Content Will Rank Higher. Shenanigans Likely.

I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic… Read More