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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

Ian Lurie //  13 Feb, 2006

Search Engine Optimization Fraud

The Wall Street Journal posted an article about a search engine optimization company called Traffic Power. It’s a great lesson in how not to hire an SEO firm. Traffic Power’s tactics included ‘doorway pages’, which are pages invisible to users but crawlable by search engines. These pages are packed with keywords, in order to draw… Read More

Ian Lurie //  1 Feb, 2006

Judging, 2: That Cover Thing Again

Previously, I talked about the moment when a web site visitor decides to stay or leave. Seth Godin has another great post about it: Wait!. Be smart, be focused, and don’t ignore the needs/wants/questions of your audience, or they’ll end up ignoring you.

Ian Lurie //  31 Jan, 2006

Tested, Two: In A Nutshell

Tested Advertising Methods distills marketing and advertising down to a few critical rules: That which works, sells. That which looks good and works, sells better. That which looks good but doesn’t work, sells nothing. No wonder I love this book… See my previous post about this book.

Ian Lurie //  31 Jan, 2006

Tested Advertising Methods

I am rereading Tested Advertising Methods, by John Caples. It’s the definitive work on effective advertising, copy and ad testing. If you want to learn all there is to know about successful ad campaigns, read this book. It provides great insight into testing ad campaigns and then adjusting those campaigns for the best results. Here’s… Read More

Ian Lurie //  17 Jan, 2006

Judging a Book By Its Cover

A Canadian study has shown that users judge the aesthetics of a web site in less than one-twentieth of a second. Translation? The simplest appropriate design is best. In that space of time (less than a blink), do you think your audience will take in ten product photos, five logos, an animated image and a… Read More

Ian Lurie //  15 Jan, 2006

Math Rocks

Business Week has a new article about the growing power of mathematics in our lives. In Internet Marketing math has been essential for some time. As more and more consumers move online, we can construct increasingly accurate models of behavior, and mathematics play a bigger and bigger role in our lives. The real story, though,… Read More

Ian Lurie //  6 Jan, 2006

Why didn’t I think of that?

Nothing else needs to be said, really: (note – as of 1/13 this site appears to be having some bandwidth issues, so you may get a ‘not found’ or ‘site busy’ error when you click the above link)

Ian Lurie //  30 Dec, 2005

Even More Cookie Hysteria

ABC news has a story up about the White House web site. Apparently, they use WebTrends to measure site traffic, and were horrified to find out that WebTrends uses cookies: OK, people, let’s set some priorities, shall we? We face terrorism, domestic spying by the NSA, natural disasters and the like, and we’re writing… Read More

Ian Lurie //  27 Dec, 2005

Google Print Ads: No Measurement, No Joy

Google’s been dabbling in print ads, and the results so far haven’t been great, says Business Week. They cite lack of flexible pricing, higher costs and an inability to target ads the same way Google Adwords does online. I think there’s a different reason: Measurement. Folks flock to Adwords pay-per-click ads because they can measure… Read More

Ian Lurie //  21 Dec, 2005

Have They No Shame?

I received an e-mail offer today from ‘Top Position’. It’s a perfect example of why so many folks don’t trust search engine optimization (aka SEO). It includes impossible promises, out and out fiction, and an opportunity to have your site completely banned without lifting a finger. Here’s the exact text: “We can put you at… Read More

Ian Lurie //  15 Dec, 2005

Watch AskJeeves

A couple months ago I started telling folks to watch AskJeeves, now that Barry Diller is at the helm. A quick update: Nielsen is reporting that AskJeeves has seen a 77% increase in search queries. They still only hold under 3% of the market, but at this rate they could theoretically surpass AOL in the… Read More

Ian Lurie //  14 Dec, 2005

2006 Advertising: Internet’s Up

Standard & Poor’s is predicting a terrible 2006 for every advertising medium except one: The Internet. It’s not hard to figure out why: With the focus on leaner/meaner/faster everything, the Internet is the logical marketing medium. It’s the only one where organizations can measure their audience, place an ad, and then measure exactly how well… Read More

Ian Lurie //  8 Dec, 2005

Yahoo and Me, We’re Like That…

At Chicago’s Search Engine Strategies expo (which I’ve never attended, by the way, but really want to someday), Yahoo’s Tim Meyer gave the a great overview of smart search engine marketing: Tim: “We basically treat [your site] as plain text. Use common HTML if you want the search engines to know what is on your… Read More

Ian Lurie //  1 Dec, 2005

2005: Online Marketing Tipping Point?

ZDNet has a new article up that refers to 2005 as the ‘turning point’ for online advertising. I look at 2005 as even more – it was a watershed year for online marketing. Organizations are catching on: In an age when consumers are skipping TV commercials, cancelling newspaper subscriptions and replacing their radios with iPods,… Read More

Ian Lurie //  16 Nov, 2005

Sometimes Silence Is Better

Sometimes you’re better off saying nothing at all: The page shows ‘under construction’ for his ‘issues’ page. All jokes about honest politicians aside, couldn’t someone have taken 2 minutes to write a few bullet points? The first rule of good Internet marketing or political speech: If you have nothing to say, say nothing. This… Read More