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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

Ian Lurie //  6 Jun, 2005

Viral Marketing: Old Becomes New Again

I was talking to a friend today about the upcoming big screen adaptation of War of the Worlds. I’m hoping it isn’t too horrifically bad… Regardless, I started pondering the success of War of the Worlds. Most people think it’s a story told by Orson Welles. Of course, it was a book written by H.G.… Read More

Ian Lurie //  26 May, 2005

Conversation Marketing Breakfast #2: ROI

Just wanted to let everyone know that I’m hosting our second Conversation Marketing Breakfast on June 8, at 7:15, at the Seattle World Trade Center. The topic this time will be Internet Marketing ROI. Folks rarely measure the actual return generated by their online marketing campaigns; usually, that’s because they don’t think it’s possible. But… Read More

Ian Lurie //  26 May, 2005

Google Sandbox: Proof?

I think I’ve seen real proof of the Google Sandbox, at long last. One of our clients launched a site at a new URL last October. They achieved a top-4 ranking on MSN and Yahoo! within a few weeks, but Google left them in the depths of the rankings — around page 20, in fact.… Read More

Ian Lurie //  17 May, 2005

Select, Don’t Accumulate

Why does Internet marketing feel so, well, dirty? Internet marketing’s been around for a while now – I’ve been doing it for ten years. I’ve helped lots of thoroughly reputable organizations grow using the Internet as a communications tool. I’ve never touched spam or other unethical methods. So why do I sometimes feel like I’m… Read More

Ian Lurie //  11 May, 2005

Seth Godin on Marketing: The Conversation

Seth Godin has a new blog post that cuts to the heart of marketing versus advertising. He even says ‘Good Marketers Measure’. Bless you, Seth! It also mentions marketing as a conversation a few times, but I’d add something: Online marketing is a real-time conversation between you, your audience, and between audience members. If you… Read More

How You Doin'?

Ian Lurie //  30 Apr, 2005

An Un-modest Brag

Last year Portent redesigned It was our second iteration of the site in four years, and we really liked it. Turns out some other folks did, too – won Macromedia Site of the Day yesterday, proving that you can conduct a fundamentally sound Internet marketing campaign and still look cool, too. And proving… Read More

Ian Lurie //  27 Apr, 2005

Google Offers Site-Targeted Ads

Google is going to start letting advertisers place ads on specific web sites within their network. It’s not out yet, but it will be soon, and the implications are broad: Content will become that much more important; sites that offer a lot of clicks but poor conversion may find that their AdSense revenue drops; and… Read More

Ian Lurie //  15 Apr, 2005

Folksonomies – I told ya so

A few months ago I raised Folksonomies like Technorati as an emerging online marketing venue. Well, now WebProNews has an article talking about Tagvertising. Highlights: – Search engines, from Looksmart to Ask Jeeves, are purchasing folksonomies and trying to integrate the technology into search results. – is also investing. Now, I could say things… Read More

Ian Lurie //  29 Mar, 2005

Prognostication: Google buys Urchin

Google bought Urchin today. Here’s the link. Yes, I’m patting myself on the back – I’ve always loved Urchin’s product. But what does this mean for Google, and for my favorite web analytics program? My guess is that this is the end for Urchin’s server-side software. I’d be surprised if Google continues to support it.… Read More

Ian Lurie //  25 Mar, 2005

New Firefox Add-in Disables Google Autolink

Apparently, Google’s going to learn that whole, sauce for the goose, sauce for the gander thing. Mark Pilgrim has written a new add-in for Firefox called Butler. It’s free, and among other things, it removes Google Autolinks from pages you visit. Now, I’m not going to be adding this to my Firefox browser, because it… Read More

Ian Lurie //  9 Mar, 2005

Google Autolink

A group of programmers have decided to start editing the content of web pages folks visit without telling them, thereby rerouting them around the Internet. Sounds like a bunch of hackers, right? Wrong. It’s Google. Here’s why it’s bad, why it’s not as bad as it sounds, and why I think it’ll go away soon.… Read More

Ian Lurie //  2 Mar, 2005

Overture Renamed Yahoo Search Marketing Solutions

Yes, it’s true. Overture is changing its name to better reflect its Yahoo! ownership. The implications, for me at least, is that MSN may be moving to their own pay-per-click marketing platform sooner than they’re saying. Why else would Overture rebrand themselves in a way that will clearly ruffle feathers over at Microsoft? I’ll keep… Read More

Ian Lurie //  16 Feb, 2005

WSA SEO Panel Discussion

I participated in a panel discussion last night at the WSA’s monthly dinner meeting. Also on the panel was Larry Sivitz of SearchWrite, Detlev Johnson from PositionTech, Heather Lloyd-Martin from WebSourced, Inc., and Gary McAvoy of GetToTheTop. It was a great discussion moderated by Bruce Alexander. Here are the highlights… Much of the talk centered… Read More

Ian Lurie //  9 Feb, 2005

Internet Marketing Strategy: It’s Topical

As traditional search engines branch out to include images and other media in their regular results, as competition broadens among those engines, and as new ranking and classification schemes join the web (think folksonomies – if you don’t know the term, Google it!), focusing on keyword-rich text won’t be enough. It’s time to get topical.… Read More


Ian Lurie //  8 Feb, 2005

Google Mixing Photos into Text Search

Not sure how I feel about this, but Google is starting to mix photos into their text search results. Search for ‘bicycle’ and you’ll see what I mean. Does this really add value? Or does it clutter up a previously clean interface? Personally I’m not that thrilled with the meaningful results being shoved even further… Read More