CHECK OUT THE NEW PORTENT EBOOK PLUG & PLAY CONTENT STRATEGY: EXERCISES TO PLAN KILLER CONTENT
Cancel
Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

Ian Lurie //  22 Mar, 2004

Yahoo’s New Rules

With Yahoo’s new search engine comes a new set of rules. In case you didn’t know, Yahoo no longer uses Google to drive web search results. They’re using their own search engine, and they’ve combined it with their anti-spam technology to really crack down on sites that use anything resembling questionable tactics. If you: Duplicate… Read More

Ian Lurie //  21 Mar, 2004

What is conversation marketing?

A few years ago, John Cass – one of the best Internet and permission marketers I know – and I were sitting around trying to figure out how to describe this business. Internet communications is half PR (as John will tell you), a quarter marketing and a quarter technology. What separates the Internet from other… Read More

Ian Lurie //  20 Mar, 2004

Hits, Sessions and Visits: Reading A Traffic Report Accurately

Standard web analytics packages, such as WebTrends, Urchin and Webalizer, provide a wealth of information about your site’s performance. But which information matters? Hits? Visits? Pageviews? Sessions? Maybe all of the above, but you need to understand what each statistic means if you’re going to make sense of it all.

Ian Lurie //  15 Feb, 2004

Google Still Supreme?

Google’s had a lot of shake-ups recently. The now-infamous Florida Update gave a lot of search engine optimization firms hives. IPO rumors (now confirmed) have folks wondering about Google’s long-purported neutrality. And now Yahoo/Inktomi and Microsoft are lining up to compete. What does it all mean? Most likely, that Google will change the rules yet… Read More

Ian Lurie //  24 Aug, 2003

Keep It Simple

Ian Lurie – 8.24.03
Designing for everyone can be painful – if your monitor can display 1200 pixels across, why not design a site that fills it? Here’s why…  

Ian Lurie //  1 Aug, 2003

Arnold for Guv: A perfect example of accidental spam

Ian Lurie – 08.23.03
Spam is hard to define, but it’s easy to create. Even by accident. See how some Arnold Schwarzenegger supporters took an easy e-mail campaign right over the border into spamville.