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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

unlimited 10x content

Ian Lurie //  12 Jan, 2016

How to: Make 10x Content Achievable

For those who don’t know: 10x content, originally defined by Rand Fishkin, is content that’s 10x better than the current best item in a search result for a particular topic. The following may or may not be entirely true. But it’s realistic: I nearly killed a colleague for Hanukkah. We were eating lunch. I said… Read More

Content marketing without a network. Good luck with that.

Ian Lurie //  7 Jan, 2016

Need to Crush Content Promotion? Love Your Dealers

I talk about dealers in this post. When I had some friends edit it, they accused me of writing yet another Breaking Bad comparison post. Let me point out that there are many other kinds of dealer networks: Cars. Games. Chocolate. Bootlegged copies of Asia’s 1983 world tour. “Dealer” is just the right word for… Read More

5lessons-hero-no-text-640x400

Ian Lurie //  15 Dec, 2015

5 Lessons for Entrepreneurs

Last February, I had to have hernia surgery. I was so stressed about work that, as they put me under, I was just happy to get some sleep. Yes, I was treating abdominal surgery as ‘me time.’ For me, late 2014 to early 2015 was a poop cyclone of biblical proportions. Things have changed. I’m… Read More

donkyhotey

Ian Lurie //  11 Dec, 2015

Running for Office? Reserve These Domain Names

Short version: If you’re running for office, you need to reserve the right web addresses before someone else does. We’ve got a tool that generates the obvious ones for you. Obvious for you. Given the news lately, maybe not others. If you want to skip all the jokes and just try the tool, click the… Read More

survivorship bias jupiter and io

Ian Lurie //  18 Nov, 2015

Know why: How to beat marketing survivorship bias

Why does marketing advice suck? We all look for marketing tactics we can repeat. You know what I mean: Some guy writes an article about marketing strategy, and boom, everyone’s off to the races. And 95% of the time, the tactics out of context fall flat on their metaphorical faces. Using the latest marketing how-to… Read More

starshearts

Ian Lurie //  4 Nov, 2015

11 Reasons for Twitter Heartgate

I’m jumping on the bandwagon. I’m surfing the trend. I’m grubbing for 15 seconds of fame by reporting the biggest news of the last 24 hours: Twitter is replacing stars with hearts But I’m different. I’m… special. My spies have the inside story. And they brought back 11 possible reasons for this bold change of… Read More

RankBrain Portent SEO

Ian Lurie //  30 Oct, 2015

Does RankBrain change digital marketing?

No. Epilogue All hail RankBrain! Remember this day when we’re all slaves to machines that barf information on us, filling up downtime and turning us into drooling screen addicts… Wait. Since I’m too late to do anything about that, I thought I’d get one thing out of the way: RankBrain doesn’t matter to marketers. Or… Read More

enraged

Ian Lurie //  22 Oct, 2015

Dealing With ROI Rage: MarketingProfs B2B Presentation

This is the last ‘here is what I presented’ links for a while, I promise. I just did this presentation at MarketingProfs B2B Forum (a conference I highly recommend, by the way). Here’s the deck: ROI Rage: Tying KPIs to Marketing Strategy and Tactics from Ian Lurie The Capybara are back!!! The links Google Analytics… Read More

dfpcover

Ian Lurie //  19 Oct, 2015

Distance from Perfect: SearchLove London Slides

I talked about Distance from Perfect at SearchLove London. There weren’t a lot of links, but here are they are. Plus the slides: The links: Factoids How Quality Score Affects Cost and per Conversion Twitter’s Algorithm Naked Mole Rats (you had to be there) The stats and explanation around revenue vs. page load time The… Read More

Force Directed Diagrams

Ian Lurie //  8 Oct, 2015

Site Speed Presentation: The links

I talked about site speed today at OMCap Berlin. The presentation included a lot of little tips. Here are links to any relevant stuff, in the order they appeared in the presentation. The links: Site speed vs. revenue The stats and explanation around revenue vs. page load time. Diagnostic tools Google PageSpeed Insights GTMetrix Pingdom… Read More

Dude. Chill.

Ian Lurie //  2 Oct, 2015

The Last Second Guide to Holiday Marketing

I saw a Christmas ad last week. Complete with one of those sanity-imploding ditties that make me want to scoop out my medulla. I won’t tell you the title. You’d share my curse and hum the stupid thing until mid-January. It’s not even Halloween yet, people. Hopefully, you aren’t responsible for this atrocity. And hopefully,… Read More

Marketing is Worldbuilding

Ian Lurie //  15 Sep, 2015

Marketing is WorldBuilding: Confluence Slides

At ConfluenceCon last week I explained why marketing is worldbuilding, not storytelling. We’re not inserting customers into storylines. We’re providing them with a world that has many points of entry, lots of places to stop and many routes to conversion. Worldbuilding. Here’s an annotated slide deck: Weird, Useful, Significant: Marketing as Worldbuilding from Ian Lurie… Read More

Poof, you're searching

Ian Lurie //  28 Aug, 2015

Pure Bragging: Two Cool New Portent Thingamabobs

Note: Right now I’m bragging, but Blake has promised he’ll soon write a post about how he actually did this stuff. So you might want to subscribe to the blog using that form on the right over there. See what I just did? Marketing!!! Our resident all-things-user-experience nerd just developed two new site feature/thingamabobs (that’s… Read More

crankitout

Ian Lurie //  13 Aug, 2015

10 Phrases That May Get You Fired (By Your Agency)

I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of relationship typically starts with more than one of these statements: “I just want to crank out blog posts.” Basically, they’re hoping… Read More

My Evernote knowledge base

Ian Lurie //  10 Aug, 2015

Fast Research for Internet Marketers: Faking the T-Shaped Knowledge Set

Everyone knows I’m normally a diplomatic guy… HAHAHAHAHAHAHA SNIFF AHAHAHAHAHAHA SNORT AHAHAHAHA OK, now that you’ve sputtered coffee all over your keyboard: Somewhere, sometime in our professional lives, we’ve all been confronted with idiocy in the form of lazy ignorance: “Ignorance” = Not knowing the answer. Which happens to all of us. “Lazy” = An… Read More