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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

Content. It's kind of important.

Ian Lurie //  1 Jun, 2015

The Internet Marketing Stack: Content

In part 3, I talked about Analytics. In this post, I’ll rant, rave and finally talk about content. This is content, by the way. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content ← You are here Part 5: The channels – paid, earned and owned First, a rant: All… Read More

Analytics listens to the marketing stack

Ian Lurie //  1 Jun, 2015

The Internet Marketing Stack: Analytics

In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics ← You are here Part 4: Content Part 5: The channels – paid, earned and owned Analytics… Read More

Infrastructure drives internet marketing. It's the base of the stack.

Ian Lurie //  1 Jun, 2015

The Marketing Stack: Infrastructure

In part 1, I talked about the marketing stack as a whole. In this post, I’ll walk through the base of the stack: Infrastructure. Part 1: The marketing stack Part 2: Infrastructure ← You are here Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned Infrastructure delivers content to… Read More

The internet marketing stack

Ian Lurie //  1 Jun, 2015

The Internet Marketing Stack: Overview

I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough). Instead,… Read More


Ian Lurie //  21 May, 2015

How to get back 14 hours of your life (every month)

I’m a life optimization addict. So I work really hard to be more efficient at my computer. I focus on four activities: Writing Selecting text, switching apps/tabs Starting applications, opening folders Menu navigation It may be a teeny-weeny bit utterly compulsive, but last month I measured the total time saved based on average time per… Read More


Ian Lurie //  14 Apr, 2015

Mobile SEO: Should I Be Worried?

As a CEO and father, I’m an expert on anxiety. So I understand why Google’s mobile search algorithm update (aka Mobilegeddon) has CEOs and marketing teams popping Xanax. Before you reach for the prescription, though, do this test. It’ll help you figure out if you need to take action. Then, keep reading to see your… Read More


Ian Lurie //  3 Apr, 2015

The Coming Mobile SEO End Times

Whoops. We had one crucial piece of data wrong: is just fine. As part of this test, we checked home and internal pages. Except for one site: Wikipedia. Go figure. We’ve updated the infographic and are putting the word out. Google’s big mobile algorithm update is coming in a few weeks. Nerds that we… Read More

Evil is easier!

Ian Lurie //  18 Mar, 2015

Internet Marketing For Asshats

There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This… Read More


Ian Lurie //  2 Mar, 2015

Penguin, SEO & the Apocalypse

SEMPDX invited me to talk penalties at Searchfest 2015 (You should attend 2016, by the way). Here’s my presentation, with some extra explanatory slides: Bear in mind that the data in here was generated by me, a History major w/ a law degree. So treat them with a healthy grain of salt. You can rely… Read More

Ian Lurie //  27 Feb, 2015

Google, Mobile and Apps: I’m tired

It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because… Read More

Now this is a good day

Ian Lurie //  23 Feb, 2015

10 things I’d like to hear more often

I’m trying to become a more positive guy. So instead of a post like ‘10 things that make me weep for the species,’ or ‘10 reasons I want to swallow an HDMI adapter,’ I’m going with things I’d like to hear. Woo hoo! It’s Positive Monday! Note: These are my bad habits, too. I write… Read More

Ian Lurie //  19 Feb, 2015

Marketing Strategy for Search

I just did a presentation at Friends of Search (an amazing conference, by the way). I focused on strategic thinking for SEOs, PPCs and the like. Here are the slides: Check ’em out.


Ian Lurie //  29 Dec, 2014

SEO Using Force-Directed Diagrams

Note: You can now buy Force Directed Diagrams in our store. Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. But we at Portent try to avoid contact with evil beings. Instead, we use force-directed diagrams. I got my nerd on… Read More


Ian Lurie //  20 Nov, 2014

Allies, not rockstars: Influencer research for us mortals

Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and… Read More


Ian Lurie //  5 Nov, 2014

How to: Do a Twitter Audit in 1 Hour Or Less

I have a somewhat-random, step-by-step routine for auditing my own Twitter account (world, really, but I start with my account). I wrapped it up in a presentation. This is not a scientific method kind of thing. It’s more of a take-a-look-at-how-things-went-and-avoid-putting-both-feet-in-my-mouth kind of thing: Confirm, Observe, Adjust: How to audit your Twitter world an 1… Read More