Ian Barrett

Ian Barrett

Ian is an Analytics Strategist at Portent. He has over five years experience working with large to small brands in the digital marketing space. He is originally from Minnesota and will let you know about it. In his free time, he likes trying new restaurants, playing sports, and also loves dogs.

Articles by Ian Barrett

Common Google Analytics Mistakes You Need to Fix

Ian Barrett //  7 Jun, 2018

10 Common Google Analytics Mistakes

Any marketer worth their salt knows how critical it is to measure the right performance metrics and to be able to trust that data implicitly. Nowhere is this more true than in digital marketing, where the expectation is for (nearly) flawless measurement across users, sites, campaigns, and devices. In doing dozens of web analytics audits… Read More

Use Google Analytics to Become a Better Content Strategist

Ian Barrett //  6 Dec, 2017

Talk Data to Me: Google Analytics Tips That Lead to Better Content Strategy

If you have any hand in the content on your company’s website or your clients’ websites, it’s important that data informs your decisions. Otherwise, you risk creating content that doesn’t meet your audience’s needs. But knowing this will only get you so far–it’s even more important that you know how to find and interpret the… Read More

A list of sanity-saving tips for Google Optimize if you're not a developer

Ian Barrett //  13 Oct, 2017

13 Tips for Using Google Optimize if You’re Not a Developer

If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center. And you have to learn… Read More

7 common Google Tag Manager Mistakes and How to fix them

Ian Barrett //  22 May, 2017

7 Incredibly Common Mistakes in Google Tag Manager

Let’s be honest, Google Tag Manager can be difficult to understand. I remember the first time I tried to set up GTM. I thought it would be like any other Google product I worked with in the past —straightforward and intuitive. Oh boy was I wrong! In what became a cautionary tale, long before Portent… Read More

Three types of web analytics conversions you need to track - Portent

Ian Barrett //  23 Feb, 2017

The Three Levels of Analytics Conversions You Need

What would ya say, that ya do here? If the answer is online marketing in any way, shape or form, you know the importance of having analytics configured correctly on your site. If you need help convincing anyone, take them over to Portent’s handy Marketing Stack Explainer. But wait, there’s more! Whether you’re in direct… Read More