Jared Amyakar

Jared Amyakar

Jared has been an SEO since 2013, and joined Portent in 2015. He is a motivated, nearly obsessive learner who loves the challenge and fast-changing landscape of digital marketing. In short, he's the perfect kind of geek for life at Portent. In the last 10 years, he's lived in the UK, Israel, and now Seattle, WA, USA. He's consulted on SEO and digital marketing for a wide range of companies from international consulting firms, to iconic guitar makers, to mom-and-pop e-commerce shops.

Articles by Jared Amyakar

Jared Amyakar //  14 Apr, 2017

Video SEO in 2017 Best Practice Guide

According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don’t. Companies like Google and… Read More

Funnel Driven Keyword Reporting - Portent

Jared Amyakar //  3 Feb, 2017

Funnel Driven Keyword Reporting

Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used to be the basic unit… Read More

JSON-LD Implementation Guide - Structured Data Markup - Portent

Jared Amyakar //  8 Jun, 2016

A JSON-LD Implementation Guide

SearchFest 2016 (aka the last “SearchFest”) had a load of great talks, but only a few were as immediately relevant to my work as the deep dive discussion of structured and unstructured data from AJ Kohn and Mike Arnesen. They lent great insight to my approach to these two different types of information, and deepened… Read More

SEO Force Directed Crawl Diagrams - Portent

Jared Amyakar //  10 Feb, 2016

SEO: The Quick & Dirty Google Index Diagnostic

A Quick & Dirty Google Index Diagnostic This article outlines a simple diagnostic technique to assess the health of your site architecture. For all the current attention being paid to Content (caps intentional), our ability to generate organic traffic still depends heavily on that content being found and indexed by a search engine’s crawlers.  … Read More