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Kyle Eliason

Kyle Eliason

Kyle is an Account Manager at Portent, Inc. He brings over 8 years of experience managing digital media projects. He is passionate about innovative marketing strategies – the more creative, the better. When he’s not account managing, he’s either on a soccer field, on ice skates, or screenwriting. On a blue moon, you might catch him on all three.

Articles by Kyle Eliason

Kyle Eliason //  3 Aug, 2018

Not a designer? Here Are A Few Essential Design Tools for Small Businesses

Recently, I wrote about why every marketer should care about design and that we should all know design principles. However, even if you agree, you may be worried that you lack the graphic design chops or the technical skill to use something like Adobe Photoshop. Don’t let that deter you. There are plenty of tools… Read More

Importance of Design

Kyle Eliason //  16 Feb, 2018

Why Every Marketer Should Care About Design

Only a fraction of digital marketers consider design a core component of our jobs. Traditionally, we leave designing to designers. This lets the rest of us spend more time serving our king and queen: data and text. Besides, we’re just a [insert job title here] – most agencies have a design team to do pesky… Read More

Create blockbuster-worthy marketing personas

Kyle Eliason //  21 Jun, 2017

6 Ways to Build Blockbuster-worthy Marketing Personas

A long time ago in a galaxy far, far away, before I was a digital marketer, I was a screenwriter. It was a period of endless coffee, erratic pay checks, and afternoons that inexplicably turned into early mornings. I learned many valuable skills as a writer that I still use to this day. For example,… Read More

Marketing Brainstorm Warm-Up

Kyle Eliason //  28 Jul, 2016

How To Run A Great Marketing Brainstorm: The Creative Warm-Up

What is a brainstorm? Since the inception of the term in 1948, brainstorming has been the most powerful tool for creative problem solving for designers and marketers. The brainstorming process has been adjusted and reworked by many, but the core principles have remained intact. The term brainstorm elicits a vivid image of a storm of… Read More

Total Marketing Wellness

Kyle Eliason //  31 Mar, 2016

Total Marketing Wellness: The Health of Your Marketing

A man goes to into the doctor’s office and says it hurts no matter where he touches his body. The doctor looks at him noting that he doesn’t appear to have any full body trauma. Skeptically, the doctor says “Impossible.” The man says to the doctor, “No. I’m not making this up. It hurts really… Read More

Post Mortem: For in that sleep of death, what teams may come...

Kyle Eliason //  16 Jul, 2015

10 Tips for a Successful Post-Mortem

I love meetings. Actually, let me clarify. I like creative, strategy-focused meetings like a brainstorm or its emo cousin, the Post-Mortem. What is a post-mortem? To some, it’s an examination of a corpse in order to determine the correct cause of death. To other more well-adjusted individuals (no offense Dana Scully), it’s a discussion (usually… Read More

Rain Strom of IMC

Kyle Eliason //  23 Dec, 2014

It’s Raining Marketing: The Importance of Integrated Marketing Communications

Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the flood?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak… Read More