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Kerri McCarthy

Kerri McCarthy

Kerri began her Search Engine Marketing career at Google in 2003, and served at Portent as a Sr. PPC Strategist. She is now a proud Portent alum.

Articles by Kerri McCarthy

How to compete with Amazon in paid search during holiday

Kerri McCarthy //  21 Dec, 2017

How to compete with Amazon (and win) during the holiday shopping season

How to Keep More of the Holiday Pie in Paid Search The holiday shopping season brings many rewards for eCommerce businesses, but over the past several years that brings a familiar seasonal challenge: Amazon. It’s no secret that Amazon ramps up its SEM competitive presence during the holiday shopping season – beginning heavily in November,… Read More

Copyright stamp your PPC ads to improve CTR

Kerri McCarthy //  11 Aug, 2017

Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way

Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance. Yes! These little guys: ® © ™ This is not a new tactic in PPC ads by any means, but so many businesses aren’t taking advantage of it. The expected… Read More

Show up on Page One Heed the Orange Warning in AdWords - Portent

Kerri McCarthy //  16 Feb, 2017

Don’t Fall Off Page One: Heed the Orange Warning in AdWords

One of the first indicators of performance I check for all my major clients’ paid search accounts is keyword Status. In this column, we see the overall health of the keywords in the account, including “Low search volume,” and whether ads are being shown “Rarely due to a low quality score.” But the orange warning… Read More