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Kerri McCarthy

Kerri McCarthy

Kerri began her Search Engine Marketing career at Google in 2003, and has been in the search space ever since, helping top-tier brands exceed their goals. Outside of work Kerri is an oil painter, dog wrangler, boating and hiking enthusiast.

Articles by Kerri McCarthy

Show up on Page One Heed the Orange Warning in AdWords - Portent

Kerri McCarthy //  16 Feb, 2017

Don’t Fall Off Page One: Heed the Orange Warning in AdWords

One of the first indicators of performance I check for all my major clients’ paid search accounts is keyword Status. In this column, we see the overall health of the keywords in the account, including “Low search volume,” and whether ads are being shown “Rarely due to a low quality score.” But the orange warning… Read More