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Lauren Clawson

Lauren Clawson

Articles by Lauren Clawson

Facebook wants you to trust just two advertising metrics to optimize - Portent

Lauren Clawson //  8 Dec, 2017

Facebook Wants You to Trust & Optimize Top of Funnel Ads with Just Two Metrics

Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these… Read More

The Move from Programmatic to Paid Social Advertising

Lauren Clawson //  6 Oct, 2017

Memoirs On the Move From Programmatic to Paid Social

In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the industry would call “both sides” of paid media – social and programmatic. In truth, paid media sports more options than a Crayola starter-pack, but these two broader categories frequently make up the… Read More