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Lauren Clawson

Lauren Clawson

Lauren is a Social Media Strategist who started her digital marketing career in programmatic before coming to the social space. She loves the art and science of connecting the client and consumer online. When she is not at Portent she enjoys doing all things you would expect in the PNW - camping, hiking, and admiring the thousands of dogs in Seattle.

Articles by Lauren Clawson

Facebook Info and Ads tab is a new competitive intelligence tool for marketers - A young detective following clues

Lauren Clawson //  7 Sep, 2018

How Marketers Should Use the New Facebook “Info and Ads” Feature

As part of Facebook’s ongoing push for greater transparency, they’ve added a new feature on all pages: the “Info and Ads” tab. This feature allows anyone on Facebook to view all the active ads promoted by a specific account. This is obviously valuable for consumers who care to be informed about who’s trying to sell… Read More

Sitting in a conference - social media marketing world 2018 takeaways

Lauren Clawson //  30 Apr, 2018

A Few Takeaways From Social Media Marketing World 2018

I recently attended Social Media Marketing World put on by Social Media Examiner. Overall, the conference was excellent, and while I could write a separate blog post on several of these topics, here are some of my top takeaways from time in sunny San Diego: 1. With LinkedIn, the most underutilized resource for companies isn’t… Read More

Facebook wants you to trust just two advertising metrics to optimize - Portent

Lauren Clawson //  8 Dec, 2017

Facebook Wants You to Trust & Optimize Top of Funnel Ads with Just Two Metrics

Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these… Read More

The Move from Programmatic to Paid Social Advertising

Lauren Clawson //  6 Oct, 2017

Memoirs On the Move From Programmatic to Paid Social

In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the industry would call “both sides” of paid media – social and programmatic. In truth, paid media sports more options than a Crayola starter-pack, but these two broader categories frequently make up the… Read More