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Marianne Sweeny

Marianne Sweeny

Articles by Marianne Sweeny

tug-of-war

Marianne Sweeny //  12 Mar, 2014

UX is the New SEO

Unlike Orange is the New Black or 60 is the new 40, this adage is true. UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has decided that links are no longer as important as they once thought. Out of deep concern for its… Read More

Marianne Sweeny //  21 Mar, 2013

The Evolution of Advanced Keyword Research

  Keyword research used to be so easy. You picked terms that the client wanted to rank high for, stuffed them onto the page, shake, bake and voila, the site is ranking in the top 3 search results for query. Bad SEOs stuffed keywords in all of the wrong places, all over the page, and… Read More