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Max Trotter

Max Trotter

Articles by Max Trotter

Setting up your small business internet marketing presence - Portent

Max Trotter //  13 Dec, 2017

10 Things to Check When Setting up an Internet Presence for a Small Business

Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It’s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses.… Read More

How to use PPC to drive lead generation for law firms

Max Trotter //  16 Nov, 2017

How to Use PPC For Law Firm Lead Generation – SEM Lessons for Professional Services Firms

Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of… Read More