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Portent Staff

Articles by Portent Staff

Mobile Social Icons

Portent Staff //  3 Sep, 2014

Mobilize Your Brand, It Pays Off

A brand is a pulse of a company and customers interact with it every day across print, media, online and social platforms. The ever growing mobile industry is changing the way customers interact with and purchase their favorite brand’s products. In this post I will provide three important suggestions to build your online brand. Let’s… Read More

social media_apps

Portent Staff //  21 Aug, 2014

Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know,… Read More

Conflicting One Way Signs

Portent Staff //  17 Aug, 2014

Unexpected Loss of Control: Google AdWords Exact Match Controversy

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the… Read More


Portent Staff //  14 Aug, 2014

Blog Strategy: Think Inside the TV

I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I already had an idea what the premise was going into it, and I loved to be surprised by the… Read More


Portent Staff //  31 Jul, 2014

Creating Personas for PPC

“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs. I… Read More

Slow Lane

Portent Staff //  18 Jul, 2014

The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now,… Read More


Portent Staff //  10 Jun, 2014

Why Social Media Strategists Matter in the Digital Marketing Realm

If you work in social media, you’ve probably heard “Why?” more times than you can count. “Why does this matter?” “Why is social media valuable to my business?” “Why should we be paying you to help us?” I’ve been working in the social media world for three years now, and “why” questions are what I… Read More

Portent Staff //  13 May, 2014

My Ten Years: A Look Back at the History of Portent

I wouldn’t be surprised if some people in the internet marketing industry secretly called me an “old hat” behind my back. I’ve been at Portent for ten years now so maybe I deserve that. The average tenure at a company these days is 4.6 years . Fewer than 10% of people my age stay at… Read More

Do You Use Data To Improve Your Website Design?

Portent Staff //  7 May, 2014

Do You Use Data To Improve Your Website Design?

The days of designing websites based merely on visual components are over, unless like being invisible. Don’t get me wrong. I am not against well-designed websites. Visual design of your website plays a key role in shaping your potential customers’ opinions of your brand. The first six seconds after someone lands on your website can… Read More

Fuzzy Keyword Matching

Portent Staff //  1 May, 2014

Harvesting Bulk Negative Keywords with Excel

When I was just a boy, my mother caught me out behind the garage using broad match. I couldn’t sit for a week. Later, I graduated to the hard stuff: media buys, QR codes, direct mail… bad scene, man. Still, despite her best attempts at teaching me the value of plus signs, quotes and brackets,… Read More


Portent Staff //  12 Mar, 2014

UX is the New SEO

Unlike Orange is the New Black or 60 is the new 40, this adage is true. UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has decided that links are no longer as important as they once thought. Out of deep concern for its… Read More

How to use Intention.js for Responsive Design

Portent Staff //  11 Mar, 2014

How to use Intention.js for Responsive Design

When developing responsive websites, you will inevitably encounter designs that require some kind of HTML reordering. Often this arbitrary reordering can be achieved through clever CSS tricks, but if that is not possible or practical, you may end up having to do some kind of javascript to sniff for browser widths. Enter Intention.js. Intention.js is… Read More

Photo Courtesy Of: 401(K) 2013 401(K) 2013

Portent Staff //  27 Feb, 2014

Are You Optimizing Your PPC Campaigns To Death?

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More

Believe in Yourselfie

Portent Staff //  29 Jan, 2014

What’s Ahead for Social? Believe in Yourself(ie) for 2014

No matter where you looked in 2013, there was always someone within a few feet of you with his or her arm outstretched, snapping a photo or shooting a video. In fact, Oxford Dictionaries’ word of the year for 2013 was “selfie.” Yes, that’s actually a thing. On the bright side, at least it wasn’t… Read More

Mount Ruapehu

Portent Staff //  28 Jan, 2014

The Growth and Rise of Good Guest Blogging

If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More