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Portent Staff

Articles by Portent Staff

Remarketing for Search Ads

Portent Staff //  17 Dec, 2013

Remarketing for Search Ads

Remarketing Lists for Search Ads [RLSA] is an extremely useful feature that Google rolled out over the summer. It allows you to serve search ads to people who are on your remarketing lists, and for Portent’s small e-commerce clients, it’s definitely proven profitable.  So if you’re looking for another way to increase your sales, read… Read More

Ridiculous Screaming Woman

Portent Staff //  28 Oct, 2013

SEO as Customer Service: Or Why Marketing’s Most ‘Shameful’ Secret Should Come Out of the Closet

To many people’s minds, search engine optimization is on par with direct mail, telemarketing, and Katherine Heigl. (Well, maybe not Heigl-bad…) As Brand Manager of Portent, one of my ongoing directives is to gather case studies of our good work. But unlike conventional agencies who regularly tout their big marketing wins, I often have a… Read More


Portent Staff //  24 Oct, 2013

Link Juice est Mort

One of my favorite comedy bits is Lewis Black educating us on the difference between milk and water. Black tells us that there is no such thing as soy milk because soy beans do not have breasts (from which milk comes). Soy milk is a made-up name to sell a product. “Link juice” – a… Read More

Brainstorming front screencap

Portent Staff //  15 Oct, 2013

7.5 Tips for Becoming a Brainstorming Genius [VIDEO WEBINAR]

This webinar was given July 25, 2013. Transcript: Sara:  Hi and welcome everyone to our next…or to this installment of the Portent Webinar Series.  My name is Sara.  I’ll be your moderator for today’s webinar, which is 7.5 Tips for Becoming a Brainstorming Genius with Katie Fetting, our Brand Manager at Portent.  We would love… Read More

Waste per click

Portent Staff //  9 Oct, 2013

Waste-Per-Click: 10 Ways You’re Losing Money in PPC [VIDEO WEBINAR]

This webinar was given June 27, 2013.   Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click – 10 Ways You’re Losing Money on PPC, with our very own Elizabeth Marsten, Senior Director… Read More

Portent Staff //  5 Oct, 2013

Save Time, Money and Bloodshed with Soft System Discovery [VIDEO WEBINAR]

This webinar was given September 19. Transcript: Interviewer: Hello. And welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana, and I will be your moderator for today’s webinar, which is breaking down barriers to drive success with Marianne Sweeny, our very own senior search strategist here at Portent. We… Read More

Sara at social google hangout

Portent Staff //  2 Oct, 2013

Google Hangout: Making Friends, Not Followers

The team at MackWebSolutions pulled together a panel of experienced community managers including our Director of Social Media, Sara Lingafelter, for a Google Hangout yesterday to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts. The panelists included: Sheena Medina – @sheenamedina… Read More

Portent Staff //  27 Sep, 2013

SEO Tips for Small Businesses [VIDEO WEBINAR]

This webinar was originally given in October, 2012. Transcript: Shawn Besabella: Hello. Welcome to the Portent Webinar Series. My name is Shawn, and I’ll be today’s moderator for today’s webinar, which is SEO Tips for Small Businesses. Today’s webinar will be presented by Josh Patrice, an SEO Team Lead here at Portent. So without further… Read More


Portent Staff //  25 Sep, 2013

The 113 Best Google Tricks, Easter Eggs, April Fool’s Day Jokes and Pranks

At first Google was just a search engine; then it started to get funny. Now, Google tricks, or “Easter Eggs,” lurk behind every Google search. The right keywords or an “I’m Feeling Lucky” search will often lead you to odd and awesome Google jokes. And Google Easter Eggs aren’t just in Search, you can also… Read More

not provided bomb

Portent Staff //  24 Sep, 2013

A Day in the Life or: How I Learned to Stop Worrying and Love (not provided)

I read the news today, oh boy… Danny Sullivan announced that Google is actively moving towards 100% encrypted search results. This should come as no surprise to anyone in the industry. When Google introduced secure search back in 2011, we saw the writing on the wall. As Google increased their number of users, the number… Read More

Portent Staff //  20 Sep, 2013

The Amazing Pets of Portent

While we do love SEO, PPC, social, content, and Internet marketing in general, we’re more than that – we’re also people, people who love our pets. (I mean, we love them so much we built an entire Facebook app called the Kitten Moodinator.) So for this fun, furry, Friday post I present The Pets of… Read More

Mom walking to work with briefcase and milk bottle

Portent Staff //  11 Sep, 2013

5 Project Management Tips from Portent’s Newest Mom

Being a new mom is pretty awesome. Sure, there’s lack of sleep, lots of crying (you and the baby), and lots of diapers. But there are also awesome smiles, giggles, cuddles, and hugs.  It’s challenging enough to accommodate this new person, but working full-time adds an extra layer. Over the years, however, I’ve developed some… Read More

Screencap of active visitors

Portent Staff //  6 Sep, 2013

The Big Content Real-Time Dashboard Template

You’ve heard the saying “content is king!” so many times by now that it’s become a joke. A joke that isn’t funny and doesn’t even accurately depict the real role of content. Content is what your visitors see when they come to your site. It’s how you engage with them. It is the key to… Read More

Photo of a pair of boxing gloves hanging on the wall.

Portent Staff //  22 Aug, 2013

Why You’ll Agree to Disagree with Your SEO… and That’s OK

Do you ever feel like the ideas or the topics you want to focus on fall on deaf ears with your SEO specialist?  Do they appear to favor seemingly trivial or invisible items like title or alt tags, navigation, and site speed, over keywords and rankings that feel more directly related to meeting your goals?… Read More

Hands in plastic gloves on a keyboard next to some hand sanitizer.

Portent Staff //  21 Aug, 2013

Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More

The days of sanitary SEO are on the wane. Oh sure, there will always be tools to hide behind and technology barriers to raise. As long as site speed is a factor, we will be able to amuse ourselves in the solitary pursuits of caching, minifying, and optimizing consolidated JS and CSS files and images.… Read More