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Portent Staff

Articles by Portent Staff

Portent Staff //  20 Sep, 2013

The Amazing Pets of Portent

While we do love SEO, PPC, social, content, and Internet marketing in general, we’re more than that – we’re also people, people who love our pets. (I mean, we love them so much we built an entire Facebook app called the Kitten Moodinator.) So for this fun, furry, Friday post I present The Pets of… Read More

Mom walking to work with briefcase and milk bottle

Portent Staff //  11 Sep, 2013

5 Project Management Tips from Portent’s Newest Mom

Being a new mom is pretty awesome. Sure, there’s lack of sleep, lots of crying (you and the baby), and lots of diapers. But there are also awesome smiles, giggles, cuddles, and hugs.  It’s challenging enough to accommodate this new person, but working full-time adds an extra layer. Over the years, however, I’ve developed some… Read More

Screencap of active visitors

Portent Staff //  6 Sep, 2013

The Big Content Real-Time Dashboard Template

You’ve heard the saying “content is king!” so many times by now that it’s become a joke. A joke that isn’t funny and doesn’t even accurately depict the real role of content. Content is what your visitors see when they come to your site. It’s how you engage with them. It is the key to… Read More

Photo of a pair of boxing gloves hanging on the wall.

Portent Staff //  22 Aug, 2013

Why You’ll Agree to Disagree with Your SEO… and That’s OK

Do you ever feel like the ideas or the topics you want to focus on fall on deaf ears with your SEO specialist?  Do they appear to favor seemingly trivial or invisible items like title or alt tags, navigation, and site speed, over keywords and rankings that feel more directly related to meeting your goals?… Read More

Hands in plastic gloves on a keyboard next to some hand sanitizer.

Portent Staff //  21 Aug, 2013

Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More

The days of sanitary SEO are on the wane. Oh sure, there will always be tools to hide behind and technology barriers to raise. As long as site speed is a factor, we will be able to amuse ourselves in the solitary pursuits of caching, minifying, and optimizing consolidated JS and CSS files and images.… Read More

Word "Top 10'' written by a chalk on a blackboard

Portent Staff //  16 Aug, 2013

Portent’s Top 10 Posts of 2013 (So Far…)

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More

Katie is friendly

Portent Staff //  8 Aug, 2013

Portent’s Kitten Moodinator: When Content Isn’t Words

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent.  Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More

Screen Shot 2013-07-24 at 5.48.04 PM

Portent Staff //  25 Jul, 2013

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

Toy Dinosaurs

Portent Staff //  24 Jul, 2013

So You Want to Do PPC When You Grow Up

When I was 8 years old I wanted to be a paleontologist. So…very…badly. I even had a jean jacket with dinosaurs painted on it with jewels and sequins. (Hey, it was the ’80s.) Then I discovered the amount of biology and sciences (mostly the dissecting and looking at the insides of living animals) that turned… Read More

Open your Mind written on a classic "Open" restaurant sign

Portent Staff //  22 Jul, 2013

7.5 Tips for Becoming a Brainstorming Genius

The World Wide Web has robbed the world of mystery.  Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer.  As a result, it is imperative to creatively impart information to differentiate… Read More


Portent Staff //  21 Jun, 2013

The Life of Pi Part III

It’s been awhile since we’ve checked in on the internal workings of Portent’s Smith Tower headquarters, and I figure it’s about time since we have some pretty exciting news to announce. The very first winner of the Best Section in the Portent Office has been selected and it’s none other than… The Southeast Corner, aka… Read More

Third party sitelink like on Facebook

Portent Staff //  12 Jun, 2013

Google AdWords – Third Party Sitelinks

One of the most exciting (and frustrating) parts of PPC marketing is that it’s a constantly changing landscape. A big part of anyone’s job when working in PPC is to keep up on the latest changes to the systems you’re using. The only problem is that Google releases roughly five billion changes to AdWords every… Read More

Woman under attack from Zombies

Portent Staff //  11 Jun, 2013

3 Ways to Keep Content Zombies from Eating Your Brains

The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion. A friend recently told me he’s shopping for a new vehicle, and it needs to be a four-wheel drive SUV so he… Read More

Portent Staff //  15 May, 2013

3 Google Algorithms We Know About & 200 We Don’t

When I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. … Read More

A donkey with a speech bubble talks about assuming.

Portent Staff //  3 May, 2013

3 Common Leadership Pitfalls to Avoid at All Costs

Conventional wisdom dictates that working in teams is often the best way to accomplish a task. Many hands make light work, a bundle of sticks cannot be broken, etc. Particularly with large, complex projects, there is just no way one person can accomplish everything on their own. We can’t possibly know everything, or be experts… Read More