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Tim Mehta

Tim Mehta

Tim considers himself an “optimization” strategist. His biggest motivation is to craft an optimized experience for clients and their customers. In order to do that, he delves into books written by behavioral psychologists and is constantly reading UX blogs. His interest in analytics stems from the ability to track user behavior and develop insights on how to improve their experience. He also is a big fan of avocado toast.

Articles by Tim Mehta

Conversion Rate Optimization should be about helping customers make informed choices - Puppet on a string being manipulated

Tim Mehta //  11 Sep, 2018

Empowerment Vs. Manipulation: A Rant

There’s been a heated argument happening between UX and CRO. One side believes in equipping the user to make the best decisions for their specific needs. The other side, while generally well-intentioned, has a sub-group of professionals who believe in using tricks to get users to convert. Let’s break down both of these… Manipulation: Using… Read More

Fundamental UX Principles

Tim Mehta //  30 Apr, 2018

9 Fundamental UX Principles That Will Boost Your Conversions

Have you ever gotten mad at a website because you couldn’t get to where you wanted to go? What did you do? You probably left, never to return. Now flip the script. You’re in charge of improving the UX (User Experience) of your company’s website. You are amped. You have been burned too many times… Read More