Timothy Johnson

Timothy Johnson

Tim has been with Portent since September 2012. Currently, he manages the Small Business Solutions department at Portent. Additionally, he carries full Google AdWords, Bing Ads and Google Analytics certifications and has experience managing paid social account on a variety of platforms including Facebook, Twitter and LinkedIn.

Articles by Timothy Johnson

Is PPC or SEO a better investment for small businesses - blocks with SEO and PPC letters

Timothy Johnson //  22 Aug, 2018

Small Business Marketing: Weighing SEO & PPC

It seems like such a simple question. “Should I do SEO or PPC?” We hear it all the time in Portent’s dedicated small business digital marketing team. “Where should I invest my time and treasure to generate the results and the revenue that will allow my new business to survive right now? And to thrive… Read More

Amazon Sponsored Product Ads - I've always wanted to be sponsored by Nike

Timothy Johnson //  19 Jul, 2018

How to Build Effective Amazon Sponsored Product Campaigns

If you’re thinking of selling on Amazon, or growing an existing Amazon sales channel, you know that sponsored products are the primary advertising placement for Amazon sellers within Seller Central. And within Amazon, paid placement can play a doubly important role in your overall success. First and most obviously, sponsored product sales increase your visibility… Read More

SEO for Small Business

Timothy Johnson //  12 Apr, 2018

SEO for Small Business – The Topics, Tactics & Tools

So you’ve decided to play the long-game that is SEO. Fantastic! Depending on your familiarity with search engines, perhaps you’ve told your team or your boss “we’ll work to show up in the number one spot for the one thing that everyone searches in our industry.” [Long, long pause.] It’s a tantalizing thought. But let’s… Read More

Driving More Revenue With Smart Amazon Marketing - Portent

Timothy Johnson //  2 Nov, 2017

Where To Start With Amazon Marketing

Amazon Marketing: Why It’s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don’t need convincing that Amazon… Read More

Digital marketing strategies for small business budgets - Portent

Timothy Johnson //  7 Aug, 2017

3 Digital Marketing Strategies That Won’t Cost You a Dime

Digital marketing covers a huge range of potential channels, tactics, and occasionally even a dash of strategy. Being an expert in everything is nearly impossible, and a big part of why agencies like Portent have a job. The risk of low return on ad spend, or even low return on your sweat equity is enough… Read More

Over Optimizing Your PPC Account

Timothy Johnson //  10 Mar, 2017

Are You Over Optimizing Your AdWords Account?

I’m going to tell you something that’s a little counterintuitive: you may be hurting your AdWords or general PPC performance by trying to do too much, too fast. This idea doesn’t get a lot of air time because a lot of under-performing AdWords accounts or campaigns trace back to under-optimization or “set it and forget… Read More


Timothy Johnson //  14 Oct, 2016

Are You Utilizing Your Email List?

Email lists are very powerful and have many different applications. They’re a great way to re-engage past customers, share your great content/knowledge, and keep your business at the front of people’s minds. If you aren’t using yours (or if you don’t keep one), no judgment. Okay, maybe a little judgment, but here are some things… Read More


Timothy Johnson //  23 Sep, 2016

Introduction to Amazon Ads Strategy

Amazon is a no-brainer for most E-commerce sellers. Potential customers look to Amazon more often than ever and listing your products there is a quick way to boost sales. Getting visibility for your products isn’t always easy, though. Amazon is a search engine just like Google and just like Google it helps to pay-to-play. Amazon Seller… Read More


Timothy Johnson //  19 Aug, 2016

13 Digital Priorities for Small Businesses

It’s more important than ever for all small businesses to have a strong presence online. Regardless of industry, customers are online all day long, whether it be on their desktop at work, phone on a bus, or tablet at home on the couch. Representing your business well digitally is easier said than done. Getting found… Read More


Timothy Johnson //  22 Jul, 2016

Product Feed Optimization for Google Shopping

Most commonly, advertisers starting off with a paid search platform such as AdWords reach their respective audience through keyword targeting. However, with Google Shopping (or product listing ads), e-commerce businesses utilize a product feed as the main targeting tool. The feed contains information about your products such as price, availability, brand, etc. The better the… Read More

Design-Banners Paint Brushes

Timothy Johnson //  8 Jul, 2016

Google AdWords Display Banner Specifications and Best Practices

Thinking about experimenting with the Google Display Network (GDN)? This could mean a variety of different things, but most commonly, this means showing banner ads on site that are a part of the GDN. The GDN isn’t exclusively for banner ads. Ad formats vary from text ads to video ads, animated banners, and ads on… Read More

PPC in a silo

Timothy Johnson //  17 Jun, 2016

The Dangers of Putting PPC in a Silo

One of the seemingly wonderful things about PPC is that in many cases it can be an almost stand-alone channel. Ready to go at a moment’s notice, self-contained between ad and landing page, with immediate feedback and optimization through built-in analytics. That said, putting PPC in a silo is tempting, but dangerous. As someone who… Read More

What are UTM codes map

Timothy Johnson //  27 May, 2016

What are UTM Codes? …and Why You Should Use Them

UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate… Read More


Timothy Johnson //  18 May, 2016

5 Inexpensive Ways to Grow Your SMB Online

For most small- and medium-sized businesses, competing online against the big players can be daunting. How are you supposed to match their seemingly infinite marketing budgets when you may just have a few thousand dollars a month to work with? If this sounds familiar, don’t despair. There is still a lot you can do without… Read More


Timothy Johnson //  12 May, 2016

Building Successful PPC: Implementing Ad Extensions

AdWords offers several types of ad extensions that can be used to provide useful information to customers. This includes phone numbers, directions, additional products/services, and more. Ad Extensions are simple to set up and do not cost anything extra. Expect a click-through rate boost when using these too. The differentiation of having them helps your… Read More