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Timothy Johnson

Timothy Johnson

Timothy came to Portent in September 2012. He is a PPC Strategist who works with both large and small businesses in a variety of industries. He is a Washington State University graduate and bleeds crimson. Go Cougs!

Articles by Timothy Johnson

seattle-skyline

Timothy Johnson //  23 Sep, 2016

Introduction to Amazon Ads Strategy

Amazon is a no-brainer for most E-commerce sellers. Potential customers look to Amazon more often than ever and listing your products there is a quick way to boost sales. Getting visibility for your products isn’t always easy, though. Amazon is a search engine just like Google and just like Google it helps to pay-to-play. Amazon Seller… Read More

13-priorities-laptop-hero

Timothy Johnson //  19 Aug, 2016

13 Digital Priorities for Small Businesses

It’s more important than ever for all small businesses to have a strong presence online. Regardless of industry, customers are online all day long, whether it be on their desktop at work, phone on a bus, or tablet at home on the couch. Representing your business well digitally is easier said than done. Getting found… Read More

Google-Shopping-Hero-16-9

Timothy Johnson //  22 Jul, 2016

Product Feed Optimization for Google Shopping

Most commonly, advertisers starting off with a paid search platform such as AdWords reach their respective audience through keyword targeting. However, with Google Shopping (or product listing ads), e-commerce businesses utilize a product feed as the main targeting tool. The feed contains information about your products such as price, availability, brand, etc. The better the… Read More

Design-Banners Paint Brushes

Timothy Johnson //  8 Jul, 2016

Google AdWords Display Banner Specifications and Best Practices

Thinking about experimenting with the Google Display Network (GDN)? This could mean a variety of different things, but most commonly, this means showing banner ads on site that are a part of the GDN. The GDN isn’t exclusively for banner ads. Ad formats vary from text ads to video ads, animated banners, and ads on… Read More

PPC in a silo

Timothy Johnson //  17 Jun, 2016

The Dangers of Putting PPC in a Silo

One of the seemingly wonderful things about PPC is that in many cases it can be an almost stand-alone channel. Ready to go at a moment’s notice, self-contained between ad and landing page, with immediate feedback and optimization through built-in analytics. That said, putting PPC in a silo is tempting, but dangerous. As someone who… Read More

What are UTM codes map

Timothy Johnson //  27 May, 2016

What are UTM Codes? …and Why You Should Use Them

UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate… Read More

Grow-your-SMB-Hero

Timothy Johnson //  18 May, 2016

5 Inexpensive Ways to Grow Your SMB Online

For most small- and medium-sized businesses, competing online against the big players can be daunting. How are you supposed to match their seemingly infinite marketing budgets when you may just have a few thousand dollars a month to work with? If this sounds familiar, don’t despair. There is still a lot you can do without… Read More

Implementing-Ad-Extensions-Hero

Timothy Johnson //  12 May, 2016

Building Successful PPC: Implementing Ad Extensions

AdWords offers several types of ad extensions that can be used to provide useful information to customers. This includes phone numbers, directions, additional products/services, and more. Ad Extensions are simple to set up and do not cost anything extra. Expect a click-through rate boost when using these too. The differentiation of having them helps your… Read More

Crafting-Engaging-Ads

Timothy Johnson //  11 May, 2016

Building Successful PPC: Writing Engaging Ads

Writing engaging ads for your target audience is instrumental for AdWords success. In order for ads to be engaging they need to be relevant, informative, and in line with what the user is searching for. Having ads with irrelevant ad copy is a great way to spend money on wasteful clicks, and having ads that… Read More

Building-Keyword-Lists-16-9

Timothy Johnson //  10 May, 2016

Building Successful PPC: Researching Keywords

After creating your PPC account structure and establishing standard campaign settings, it’s time to start researching and adding keywords in your ad groups. Having a descriptive keyword list that characterizes your product or offering precisely will help put your ads in front of a relevant audience searching to find the solution you can fulfill for… Read More

Stretching Money

Timothy Johnson //  20 Apr, 2016

11 Tips for Low Budget PPC Advertisers

Return on investment is everything for small and medium sized businesses looking to buy pay-per-click advertising on a budget. With many different features and settings to navigate through, running a successful PPC campaign is easier said than done. Factor in a typically smaller-than-your-competition budget and competing successfully can be daunting. Small business owners and marketers… Read More

Our Playbook

Timothy Johnson //  9 Sep, 2015

Should I Use SEM to Promote My Content?

A lot of time, effort and resources go into creating high quality content for your business. Regardless of format – infographic, blog post, video or something else – you need to create, produce and publish every piece. You’re expending resources: Time, money or both. After making that hefty initial investment you need to get it… Read More

Woman on phone at her small business

Timothy Johnson //  21 Oct, 2014

Google to Localize Call Extensions. Hurrah?

Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature,… Read More

What am i supposed to do

Timothy Johnson //  7 Mar, 2014

Bing’s Automated PPC Solution for Small Businesses

Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for… Read More

santa with crying child

Timothy Johnson //  25 Oct, 2013

10 PPC Musts for Making Your Holiday 2013 Jolly

Timothy Johnson and Chad Kearns collaborated on this post. The holidays are coming! Are you prepared? To be sure you are, we’ve put together a list of 10 PPC suggestions you should implement. Don’t get left out in the cold. Now is the time to prepare so that you can make the most of this… Read More