CHECK OUT THE NEW PORTENT EBOOK PLUG & PLAY CONTENT STRATEGY: EXERCISES TO PLAN KILLER CONTENT
Cancel
Travis McKnight

Travis McKnight

Articles by Travis McKnight

How procedural knowledge affects user experience by causing cognitive friction - man frustrated lying on his computer

Travis McKnight //  29 Aug, 2018

Procedural Knowledge and How it Affects User Experience

Innovation is a dangerous word in marketing lingo. Someone recently told me, “Let’s create an innovative design that goes beyond what people expect and surprises them.” I hesitated and asked, “Why?” The answer this person gave is one that I’ve heard countless times while talking about user experience, web design, and user journeys. They wanted… Read More