CHECK OUT THE NEW PORTENT EBOOK PLUG & PLAY CONTENT STRATEGY: EXERCISES TO PLAN KILLER CONTENT
Cancel
Will Fu

Will Fu

Articles by Will Fu

Adwords features and experiments you should try

Will Fu //  24 May, 2018

Grow Your PPC Revenue – AdWords Features and Experiments You Should Consider

As a PPC Strategist working with a variety of clients and industries, I see often certain AdWords features work for some and not others. While there are some obvious wins or constant sources of high ROI, such as Remarketing Lists for Search Ads (RLSAs) producing better revenue and user engagement than broad targeting Display ads,… Read More

Identify and target your best customers for more successful digital advertising

Will Fu //  28 Sep, 2017

Whale Acquisition the Gaming Industry Way

If you’re in the mobile gaming industry, you’ve probably heard the term “whale” on a regular basis. If your game-designer jargon is rusty, a “whale” is simply a user that spends a lot of money. GameAnalytics has a great deep dive on the topic. Generally, whales are a small portion of the user population but… Read More