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Will Fu

Will Fu

Articles by Will Fu

Identify and target your best customers for more successful digital advertising

Will Fu //  28 Sep, 2017

Whale Acquisition the Gaming Industry Way

If you’re in the mobile gaming industry, you’ve probably heard the term “whale” on a regular basis. If your game-designer jargon is rusty, a “whale” is simply a user that spends a lot of money. GameAnalytics has a great deep dive on the topic. Generally, whales are a small portion of the user population but… Read More