The Portent Blog

  • Everything or Small Business Only?
Featured

13 Apr, 2016

Marketers Are Not Storytellers

By Ian Lurie

TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders. Storytelling is a great word, but a poor metaphor for what we, the marketers, do. Before you scroll down and start swearing at me in the comments: I love marketing storytelling. Storytelling is fantastic. It’s… Read More

Internet Marketing

28 Mar, 2016

14 Little Things to Make Your Blog Post Content Better

By Ian Lurie

Great content is all about a great idea. It’s also about the production quality. I can’t give much advice about video or audio, but I write a lot. These are my favorite little tweaks to improve content quality, reader happiness, and performance. All these tips assume that you can edit your own content but not… Read More

Page Speed Insights Design & Development

18 Mar, 2016

Why Page Speed Matters & PageSpeed Insights Fails – A Developer’s Tale

By Andy Schaff

Note: Check out our Ultimate Guide to page Speed for a top-to-bottom look at how you can improve page load times. At this point, anyone who browses, manages, and/or creates websites on the regular, should know that page speed matters. So.. everyone. It’s no surprise that we demand our information fast, like right meow. If… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Your marketing toolbox - it's essential Internet Marketing

14 Mar, 2016

11 Must-Have Tech Skills For Every Digital Marketer

By Ian Lurie

Digital marketing is a mish-mash of marketing knowledge and little snippets of nerdy know-how. It’s a mess. You need to nail both categories, and the one that I see most often jam up would-be marketers is the nerdy stuff. Without it, you can’t execute. There isn’t some exclusive “oh-look-at-me-I’m-a-digital marketer” club. If you can’t check… Read More

7 Easy Ways to Stop Wasting Money in Google AdWords Cash PPC

10 Mar, 2016

7 Easy Ways to Stop Wasting Money in Google AdWords

By Chad Kearns

Unfortunately, many digital marketers have experienced it first hand or know of someone who has. One way or another, we all know a story of advertisers losing money through pay-per-click marketing campaigns via Google AdWords. Losing money on Google AdWords is much easier than you might think. With all of the intricate campaign-level settings, setup… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Preface: Ultimate Guide to Page Speed

By The Portent Team

Ultimate Guide to Page Speed A Manifesto, An Experiment, A Passion for Making Digital Experience Better Preface: Let’s make a ruckus ← You are here Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: How To Use This

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide ← You are here Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: WordPress Optimization

By Andy Schaff

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools Chapter… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Glossary

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools Chapter… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Tools

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools ←… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Advanced

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced Chapter 6: Advanced – Varnish, Apache and nginx ←… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Intermediate

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery ← You are here Chapter 6: Advanced – Varnish, Apache and nginx… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Novice

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such ← You are here Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: What Impacts Page Speed?

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? ← You are here Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Why Page Speed Matters To Digital Marketing

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing ← You are here Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx… Read More

Conference Agenda SMX West 2016 Analytics

1 Mar, 2016

Integrating Analytics & CRM Platforms – SMX West 2016

By Michael Wiegand

Thanks to everybody who attended my talk at SMX West on closed-loop analytics! It covered enriching your web analytics data with customer information from your CRM or marketing automation platforms. A Quick Closed-Loop Analytics Primer I did a quick whiteboard interview with Colin Parker, Director of Marketing at Portent. We covered the benefits to investing… Read More