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13 Apr, 2016

Marketers Are Not Storytellers

By Ian Lurie

TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders. Storytelling is a great word, but a poor metaphor for what we, the marketers, do. Before you scroll down and start swearing at me in the comments: I love marketing storytelling. Storytelling is fantastic. It’s… Read More

Analytics

22 Oct, 2015

Dealing With ROI Rage: MarketingProfs B2B Presentation

By Ian Lurie

This is the last ‘here is what I presented’ links for a while, I promise. I just did this presentation at MarketingProfs B2B Forum (a conference I highly recommend, by the way). Here’s the deck: ROI Rage: Tying KPIs to Marketing Strategy and Tactics from Ian Lurie The Capybara are back!!! The links Google Analytics… Read More

Internet Marketing

19 Oct, 2015

Distance from Perfect: SearchLove London Slides

By Ian Lurie

I talked about Distance from Perfect at SearchLove London. There weren’t a lot of links, but here are they are. Plus the slides: The links: Factoids How Quality Score Affects Cost and per Conversion Twitter’s Algorithm Naked Mole Rats (you had to be there) The stats and explanation around revenue vs. page load time The… Read More

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Force Directed Diagrams Internet Marketing

8 Oct, 2015

Site Speed Presentation: The links

By Ian Lurie

I talked about site speed today at OMCap Berlin. The presentation included a lot of little tips. Here are links to any relevant stuff, in the order they appeared in the presentation. The links: Site speed vs. revenue The stats and explanation around revenue vs. page load time. Diagnostic tools Google PageSpeed Insights GTMetrix Pingdom… Read More

Rocket Bug Design & Development

6 Oct, 2015

Can and Should I Run WordPress in Parallel with my Existing Site?

By Andy Schaff

This is a question I get asked a lot as senior developer at Portent. A client, new or existing, has an established site running on some platform, and wants to add on a blog, a microsite, or the ability to easily control top-of-funnel marketing content. Technically, “in parallel” means WordPress (WP) is set up to… Read More

Dude. Chill. Internet Marketing

2 Oct, 2015

The Last Second Guide to Holiday Marketing

By Ian Lurie

I saw a Christmas ad last week. Complete with one of those sanity-imploding ditties that make me want to scoop out my medulla. I won’t tell you the title. You’d share my curse and hum the stupid thing until mid-January. It’s not even Halloween yet, people. Hopefully, you aren’t responsible for this atrocity. And hopefully,… Read More

Marketing is Worldbuilding Internet Marketing

15 Sep, 2015

Marketing is WorldBuilding: Confluence Slides

By Ian Lurie

At ConfluenceCon last week I explained why marketing is worldbuilding, not storytelling. We’re not inserting customers into storylines. We’re providing them with a world that has many points of entry, lots of places to stop and many routes to conversion. Worldbuilding. Here’s an annotated slide deck: Weird, Useful, Significant: Marketing as Worldbuilding from Ian Lurie… Read More

Our Playbook Internet Marketing

9 Sep, 2015

Should I Use SEM to Promote My Content?

By Timothy Johnson

A lot of time, effort and resources go into creating high quality content for your business. Regardless of format – infographic, blog post, video or something else – you need to create, produce and publish every piece. You’re expending resources: Time, money or both. After making that hefty initial investment you need to get it… Read More

content hub User Experience

2 Sep, 2015

Your blog is boring. Upgrade to a hub

By Chris Lakin

Let me start with a disclaimer. If you haven’t started blogging, get a plan together and start. Don’t write just for the sake of writing, but create a strategy around what you’ll write about and then actually do it. Publishing content on a regular basis benefits search engine visibility and audience building. If you are… Read More

Poof, you're searching User Experience

28 Aug, 2015

Pure Bragging: Two Cool New Portent Thingamabobs

By Ian Lurie

Note: Right now I’m bragging, but Blake has promised he’ll soon write a post about how he actually did this stuff. So you might want to subscribe to the blog using that form on the right over there. See what I just did? Marketing!!! Our resident all-things-user-experience nerd just developed two new site feature/thingamabobs (that’s… Read More

Don't Overspend for your PPC PPC

20 Aug, 2015

Maximize Profitability on Your Branded PPC

By Ryan Moothart

Alternate Title: How I doubled Return on Ad Spend in branded PPC PPC 101 – Branded Search The first rule of PPC is to make sure you bid on your branded search terms.  Actually, scratch that – the first rule of PPC is that all must bow down to Earth’s future overlords, Google.  Or was… Read More

Google Tag Manager Exam Analytics

18 Aug, 2015

Quick Guide to Google Tag Manager Fundamentals Exams

By Timothy Gillman

Now is the perfect time to learn more about website tag management. Google Analytics (GA) Academy recently released their new Google Tag Manager (GTM) Fundamentals course, an excellent way for anyone to learn more about using this free tool. Why should I care about understanding tag management? Don’t Care. Take me to the guide, man.… Read More

crankitout Random

13 Aug, 2015

10 Phrases That May Get You Fired (By Your Agency)

By Ian Lurie

I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of relationship typically starts with more than one of these statements: “I just want to crank out blog posts.” Basically, they’re hoping… Read More

My Evernote knowledge base Internet Marketing

10 Aug, 2015

Fast Research for Internet Marketers: Faking the T-Shaped Knowledge Set

By Ian Lurie

Everyone knows I’m normally a diplomatic guy… HAHAHAHAHAHAHA SNIFF AHAHAHAHAHAHA SNORT AHAHAHAHA OK, now that you’ve sputtered coffee all over your keyboard: Somewhere, sometime in our professional lives, we’ve all been confronted with idiocy in the form of lazy ignorance: “Ignorance” = Not knowing the answer. Which happens to all of us. “Lazy” = An… Read More

Post Mortem: For in that sleep of death, what teams may come... Project Management

16 Jul, 2015

10 Tips for a Successful Post-Mortem

By Kyle Eliason

I love meetings. Actually, let me clarify. I like creative, strategy-focused meetings like a brainstorm or its emo cousin, the Post-Mortem. What is a post-mortem? To some, it’s an examination of a corpse in order to determine the correct cause of death. To other more well-adjusted individuals (no offense Dana Scully), it’s a discussion (usually… Read More

Meetup at Portent - How conflict is key to creating great user experience Copywriting

2 Jul, 2015

How Conflict Is Key To Creating Great User Experiences

By Misty Weaver

Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some horror stories. For example: What do zombies have to do with content and design? Clearly, a lot. We Content Strategists are officially outpaced and outnumbered. So… Read More