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The internet marketing stack Featured

1 Jun, 2015

The Internet Marketing Stack: Overview

By Ian Lurie

I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough). Instead,… Read More

Total Marketing Wellness Internet Marketing

31 Mar, 2016

Total Marketing Wellness: The Health of Your Marketing

By Kyle Eliason

A man goes to into the doctor’s office and says it hurts no matter where he touches his body. The doctor looks at him noting that he doesn’t appear to have any full body trauma. Skeptically, the doctor says “Impossible.” The man says to the doctor, “No. I’m not making this up. It hurts really… Read More

The DM's Guide to Marketing Internet Marketing

30 Mar, 2016

The Dungeon Master’s Guide to Marketing

By Ian Lurie

Note: If you don’t know what D&D (Dungeons and Dragons) is, you should probably leave. Avoid eye contact with this blog post. Step away slowly but do not run. Click the back button. For a DM (Dungeon Master—see the warning above), marketing’s a pretty good gig. You get to write. You get to do nerdy… Read More

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Internet Marketing

28 Mar, 2016

14 Little Things to Make Your Blog Post Content Better

By Ian Lurie

Great content is all about a great idea. It’s also about the production quality. I can’t give much advice about video or audio, but I write a lot. These are my favorite little tweaks to improve content quality, reader happiness, and performance. All these tips assume that you can edit your own content but not… Read More

Page Speed Insights Design & Development

18 Mar, 2016

Why Page Speed Matters & PageSpeed Insights Fails – A Developer’s Tale

By Andy Schaff

Note: Check out our Ultimate Guide to page Speed for a top-to-bottom look at how you can improve page load times. At this point, anyone who browses, manages, and/or creates websites on the regular, should know that page speed matters. So.. everyone. It’s no surprise that we demand our information fast, like right meow. If… Read More

Your marketing toolbox - it's essential Internet Marketing

14 Mar, 2016

11 Must-Have Tech Skills For Every Digital Marketer

By Ian Lurie

Digital marketing is a mish-mash of marketing knowledge and little snippets of nerdy know-how. It’s a mess. You need to nail both categories, and the one that I see most often jam up would-be marketers is the nerdy stuff. Without it, you can’t execute. There isn’t some exclusive “oh-look-at-me-I’m-a-digital marketer” club. If you can’t check… Read More

7 Easy Ways to Stop Wasting Money in Google AdWords Cash PPC

10 Mar, 2016

7 Easy Ways to Stop Wasting Money in Google AdWords

By Chad Kearns

Unfortunately, many digital marketers have experienced it first hand or know of someone who has. One way or another, we all know a story of advertisers losing money through pay-per-click marketing campaigns via Google AdWords. Losing money on Google AdWords is much easier than you might think. With all of the intricate campaign-level settings, setup… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Preface: Ultimate Guide to Page Speed

By The Portent Team

Ultimate Guide to Page Speed A Manifesto, An Experiment, A Passion for Making Digital Experience Better Preface: Let’s make a ruckus ← You are here Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: How To Use This

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide ← You are here Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: WordPress Optimization

By Andy Schaff

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools Chapter… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Glossary

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools Chapter… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Tools

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx Chapter 7: Tools ←… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Advanced

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced Chapter 6: Advanced – Varnish, Apache and nginx ←… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Intermediate

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery ← You are here Chapter 6: Advanced – Varnish, Apache and nginx… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: Novice

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? Chapter 4: Novice – Image Compression And Such ← You are here Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx… Read More

Ultimate Guide to Site Speed - Portent Design & Development

3 Mar, 2016

Ultimate Guide to Page Speed: What Impacts Page Speed?

By The Portent Team

Preface: Let’s make a ruckus Chapter 1: A Guide To This Guide Chapter 2: Why Page Speed Matters To Digital Marketing Chapter 3: What Impacts Page Speed? ← You are here Chapter 4: Novice – Image Compression And Such Chapter 5: Intermediate – Server Compression And Geekery Chapter 6: Advanced – Varnish, Apache and nginx… Read More