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13 Apr, 2016

Marketers Are Not Storytellers

By Ian Lurie

TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders. Storytelling is a great word, but a poor metaphor for what we, the marketers, do. Before you scroll down and start swearing at me in the comments: I love marketing storytelling. Storytelling is fantastic. It’s… Read More

Conference Agenda SMX West 2016 Analytics

1 Mar, 2016

Integrating Analytics & CRM Platforms – SMX West 2016

By Michael Wiegand

Thanks to everybody who attended my talk at SMX West on closed-loop analytics! It covered enriching your web analytics data with customer information from your CRM or marketing automation platforms. A Quick Closed-Loop Analytics Primer I did a quick whiteboard interview with Colin Parker, Director of Marketing at Portent. We covered the benefits to investing… Read More

PPC

29 Feb, 2016

What Google’s Elimination of Side-Rail Ads Means for Your PPC Program

By Ryan Moothart

Google recently announced it is eliminating text ad impressions on the right-hand side of its results pages. Previously, upwards of 10 or 11 total ads were eligible to show on the first results page with a majority showing up on the right-hand side. Going forward, there will now be a maximum of 7 total ads… Read More

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Lessons in Marketing and User Experience - Portent User Experience

24 Feb, 2016

What My Failed Yard Sale Taught Me About Marketing

By George Freitag

I’m a big fan of yard sales. Mostly because I’m a big fan of stuff; especially cheap stuff that barely works. But, as you can imagine, one of the consequences of being a fan of stuff is actually acquiring a lot of stuff so one day, after rummaging in my basement for an hour to… Read More

SEO Force Directed Crawl Diagrams - Portent SEO

10 Feb, 2016

SEO: The Quick & Dirty Google Index Diagnostic

By Jared Amyakar

A Quick & Dirty Google Index Diagnostic This article outlines a simple diagnostic technique to assess the health of your site architecture. For all the current attention being paid to Content (caps intentional), our ability to generate organic traffic still depends heavily on that content being found and indexed by a search engine’s crawlers.  … Read More

SEO-spider-trap-portent SEO

2 Feb, 2016

Field Guide to Spider Traps: An SEO’s Companion

By Matthew Henry

If search engines can’t crawl your site, SEO efforts do not amount to much. One of the problems I see most often are ‘spider traps’. Traps kill crawls and hurt indexation. Here’s how you find and fix them: What is a spider trap? A spider trap is a structural issue that causes a web crawler… Read More

PPC-For-The-Time-Constrained---Portent PPC

27 Jan, 2016

PPC Management When Time and Sanity Are Scarce

By Mike Fitterer

I was recently blessed with the birth of my 2nd child. We’re almost 7 weeks in and both mother and child are doing well. And to celebrate this beautiful, life-altering change I’ve pledged to sleep much less and have very little free time for the next few years. Whoo-hoo!!! Since there are sadly still only 24… Read More

Portent Placeholder Internet Marketing

20 Jan, 2016

How to: Set your marketing budget (backwards)

By Ian Lurie

What’s an ideal marketing budget? ONE MILLION DOLLARS IN SMALL BILLS DROPPED ON MY DESK. Or not. Reality trashes marketing budgets. It throws all manner of misery at us: No customer acquisition data Bad customer acquisition data Wishful thinking by clients, bosses and boards When that happens, I like to work backwards, like this: Find… Read More

unlimited 10x content Internet Marketing

12 Jan, 2016

How to: Make 10x Content Achievable

By Ian Lurie

For those who don’t know: 10x content, originally defined by Rand Fishkin, is content that’s 10x better than the current best item in a search result for a particular topic. The following may or may not be entirely true. But it’s realistic: I nearly killed a colleague for Hanukkah. We were eating lunch. I said… Read More

Content marketing without a network. Good luck with that. Content Strategy

7 Jan, 2016

Need to Crush Content Promotion? Love Your Dealers

By Ian Lurie

I talk about dealers in this post. When I had some friends edit it, they accused me of writing yet another Breaking Bad comparison post. Let me point out that there are many other kinds of dealer networks: Cars. Games. Chocolate. Bootlegged copies of Asia’s 1983 world tour. “Dealer” is just the right word for… Read More

Content-Strategy-Hansel-and-Gretel-Portent Content Strategy

5 Jan, 2016

Realistic Conversion: Guiding Paths in Content Marketing

By Misty Weaver

This article is about how we help people navigate our marketing and websites. We start with breadcrumbs. Metaphorical ones. The first little morsels of interest are “breadcrumbs” because, as content, their reach is limited. These are small, temporal bits of information you distribute for customers to find you online. Your ads, social media, blog posts,… Read More

Because business Internet Marketing

15 Dec, 2015

5 Lessons for Entrepreneurs

By Ian Lurie

Last February, I had to have hernia surgery. I was so stressed about work that, as they put me under, I was just happy to get some sleep. Yes, I was treating abdominal surgery as ‘me time.’ For me, late 2014 to early 2015 was a poop cyclone of biblical proportions. Things have changed. I’m… Read More

Internet Marketing

11 Dec, 2015

Running for Office? Reserve These Domain Names

By Ian Lurie

Short version: If you’re running for office, you need to reserve the right web addresses before someone else does. We’ve got a tool that generates the obvious ones for you. Obvious for you. Given the news lately, maybe not others. If you want to skip all the jokes and just try the tool, click the… Read More

Calculating-PPC-Budget-Portent PPC

10 Dec, 2015

How to set a PPC budget

By Chad Kearns

“What should my PPC budget be?” How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working with new businesses. So much so that I thought it’d be a good time to put the “quick” answer out for general consumption. Depending on how advanced… Read More

The Temple of Yoda at the base of the Portent P SEO

3 Dec, 2015

The Rank Awakens: Living the Brand with Universal Life Church

By Zac Heinrichs

Or, “How I Became a Certified Jedi Knight” Yay! Star Wars! I can’t wait for The Force Awakens! It comes out in a couple weeks and I have totally bought into the hype. I know I’m not alone, even after a certain late-nineties, floppy-eared, backward knee-walking, CGI disappointment, who shall remain nameless. Now here’s the… Read More

survivorship bias jupiter and io Internet Marketing

18 Nov, 2015

Know why: How to beat marketing survivorship bias

By Ian Lurie

Why does marketing advice suck? We all look for marketing tactics we can repeat. You know what I mean: Some guy writes an article about marketing strategy, and boom, everyone’s off to the races. And 95% of the time, the tactics out of context fall flat on their metaphorical faces. Using the latest marketing how-to… Read More