The Portent Blog

  • Everything or Small Business Only?
Featured

15 Sep, 2016

The Complete Guide to Robots.txt

By Matthew Henry

Robots.txt is a small text file that lives in the root directory of a website. It tells well-behaved crawlers whether to crawl certain parts of the site or not. The file uses simple syntax to be easy for crawlers to put in place (which makes it easy for webmasters to put in place, too). Write… Read More

Portent Placeholder SEO

18 May, 2016

Amazon and Google SEO: My presentation

By Ian Lurie

More coming (including links), but here’s the slide deck from today’s Resonate presentation: Amazon and Google: SEO Priorities from Ian Lurie The links These are some of the resources I mentioned in the presentation. If you don’t see one, let me know. Keyword and competitive analysis MerchantWords Amazon keyword search data AnswerThePublic Keyword and question… Read More

Leading Edge Analytics Data - Digital Marketing - Portent Analytics

17 May, 2016

Leading Edge Analytics – Data Driven Marketing

By Michael Wiegand

Imagine your company being truly data driven. What does that look like? Your teams getting the right data they need at the right times to tailor their campaigns to key audiences. Your data platforms talking to each other and getting critical pieces of information integrated. Your marketing strategy being based on actual customer behaviors and… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

PPC

13 May, 2016

Building Successful PPC: Tracking Success

By Chad Kearns

Now that we have built the account structure, populated the ad groups with keywords, written compelling ad copy, and added in ad extensions, it’s time to go live!… Hold Your Horses. Are you set up to track performance? Having the ability to track the success of paid search campaigns is vital to the success of… Read More

Implementing-Ad-Extensions-Hero PPC

12 May, 2016

Building Successful PPC: Implementing Ad Extensions

By Timothy Johnson

AdWords offers several types of ad extensions that can be used to provide useful information to customers. This includes phone numbers, directions, additional products/services, and more. Ad Extensions are simple to set up and do not cost anything extra. Expect a click-through rate boost when using these too. The differentiation of having them helps your… Read More

PPC

11 May, 2016

Building Successful PPC: Writing Engaging Ads

By Timothy Johnson

Writing engaging ads for your target audience is instrumental for AdWords success. In order for ads to be engaging they need to be relevant, informative, and in line with what the user is searching for. Having ads with irrelevant ad copy is a great way to spend money on wasteful clicks, and having ads that… Read More

Building-Keyword-Lists-16-9 PPC

10 May, 2016

Building Successful PPC: Researching Keywords

By Timothy Johnson

After creating your PPC account structure and establishing standard campaign settings, it’s time to start researching and adding keywords in your ad groups. Having a descriptive keyword list that characterizes your product or offering precisely will help put your ads in front of a relevant audience searching to find the solution you can fulfill for… Read More

Copywriting

9 May, 2016

Pooping Bowling Balls and Other Content Truths

By Ian Lurie

Sleep-deprived delirium plus an attempt to ponder copywriting & content produces lists like this: Coming up with a good title for a post: Sometimes it’s easy. Sometimes it’s like pooping a bowling ball. I have to write a lot of crap to write anything good. If you have neither the time nor the money for… Read More

Understanding-Campaign-Settings-16 PPC

9 May, 2016

Building Successful PPC: Understanding Campaign Settings

By Chad Kearns

This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Once your account structure… Read More

Structuring-the-Account-Hero PPC

8 May, 2016

Building Successful PPC: Structuring your Google AdWords Account

By Chad Kearns

This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success. Structuring your Google AdWords… Read More

PPC

6 May, 2016

3 PPC Musts for the Small Fashion Retailer

By Erica Opsvig

In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants… Read More

Copywriting

5 May, 2016

How to Write Sincere Marketing Copy

By Katie McKenna

The fear of scarcity permeates our culture. People believe they don’t have enough. They spend time calculating how much they want. And when they see what others have, all they can think about is what they’re missing. In Buddhism, this concept is called “The Hungry Ghost.” Hungry ghosts are beings with tiny mouths the size… Read More

5 PPC Tips Hero PPC

4 May, 2016

5 Critical Tips for PPC Success for Small Businesses on a Budget

By Chad Kearns

Small business owners are typically on a tight budget with every dollar accounted for. It is imperative that advertisers stretch their PPC budget to get the highest return on their investment. Let’s review our five top PPC tips for campaign success on a limited budget: 1. Separate networks by campaign When advertisers set up their… Read More

Internet Marketing

2 May, 2016

How to get your stuff back after you fire your agency

By Ian Lurie

Someday, you’re going to fire your digital marketing agency. We’ll get boring. You’ll find a younger, sexier marketing agency. It’s not you. It’s us. When that happens, most agencies are pretty smart. They know a friendly exit shows integrity and builds reputation. So they provide an easy transition, delivering creative, PPC accounts and all the… Read More

What-are-Sitelinks-Hero PPC

29 Apr, 2016

What Are Google AdWords Sitelinks?

By Erica Opsvig

Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results… Read More

PPC

28 Apr, 2016

Executing a Successful Local PPC Strategy

By Ryan Moothart

Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. For many of these businesses investing… Read More