Drive down the road with your eyes closed. How far do you get?
(please don’t – it’s just a metaphor)
Now drive down the road with your eyes open. You get farther, right?
Adding a dedicated web analytics resource, whether it’s an outside firm or a person in your organization, has limitless potential. Suddenly, you know what’s working and what’s not. You can dump investments that don’t bring results, and test new ones.
This works whether you’re an e-commerce company, a b2b company, or something else. One way or another, you get results from your site.