5000% ROI Increase With Analytics

Ian Lurie

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Jeremiah interviewed Avinash Kaushik, who reports that adding a person to manage web analytics can increase ROI as much as 5000%.


Drive down the road with your eyes closed. How far do you get?

(please don’t – it’s just a metaphor)

Now drive down the road with your eyes open. You get farther, right?

Adding a dedicated web analytics resource, whether it’s an outside firm or a person in your organization, has limitless potential. Suddenly, you know what’s working and what’s not. You can dump investments that don’t bring results, and test new ones.

This works whether you’re an e-commerce company, a b2b company, or something else. One way or another, you get results from your site.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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