5000% ROI Increase With Analytics
Ian Lurie May 7 2007
Drive down the road with your eyes closed. How far do you get?
(please don’t – it’s just a metaphor)
Now drive down the road with your eyes open. You get farther, right?
Adding a dedicated web analytics resource, whether it’s an outside firm or a person in your organization, has limitless potential. Suddenly, you know what’s working and what’s not. You can dump investments that don’t bring results, and test new ones.
This works whether you’re an e-commerce company, a b2b company, or something else. One way or another, you get results from your site.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More