- Where people are coming from (what web site).
- What keywords they use to find you.
- Which pages on your site are most popular.
- Which pages on your site drive people away.
- How much time visitors spend on your site.
- How many people come to your site.
- Which days of the week are the busiest.
There are certainly others. But if your web traffic reporting doesn’t give you at least this much, look around. There are plenty of free or really low-cost options that will. For example: