Analytics Versus Reporting
Ian Lurie May 8 2007
I’ve just started contributing a bit to the Wikipedia article on Web Analytics. My main focus right now: The difference between web analytics and web traffic reporting.
Analytics is the practice of analysis, where a person looks at data and attempts to draw useful conclusions.
Traffic reporting is usually done by software, like Google Analytics (a confusing name) or Omniture.
I’ve talked about this before, but I think it’s becoming my latest internet crusade. Free the analyzers! Give them credit where credit is due!
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More