Better Sales From Faster Download Speeds

Ian Lurie

Seems like a no-brainer: A faster-loading site will increase conversions.

But do you know how much more you can earn if your site loads in 4 seconds instead of, say, 10?

We made a change to a client’s site yesterday that reduced page loads by 6 seconds. Sales doubled.

They doubled.

Folks often tell me it’ll “take too long” to fix speed issues on their sites. I think maybe it should be a higher priority…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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