Case Study: PR Boosts Search Marketing Efforts

Ian Lurie Jun 22 2007

Public relations campaigns pay off in search. Proof: added 1500+ links in a single day.

On June 20, Veoh announced release of their new product, Veoh TV. The media reception was strong. And that lead to explosive link growth:

Yahoo Inlinks Chart

Next time you’re tempted to trim that PR budget, don’t. It pays off across the board.

Disclaimer: Veoh is a Portent Interactive client. However, no ethics were harmed in the making of this blog post.

Coy note: The graph above was generated using a new toolset we’re developing at Portent. More info coming soon. If you’d like a preview, please comment here.

tags : conversation marketing


  1. I’d like a preview of your graph toolset, please

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