Case Study: PR Boosts Search Marketing Efforts
Ian Lurie Jun 22 2007
Public relations campaigns pay off in search. Proof: Veoh.com added 1500+ links in a single day.
On June 20, Veoh announced release of their new product, Veoh TV. The media reception was strong. And that lead to explosive link growth:
Next time you’re tempted to trim that PR budget, don’t. It pays off across the board.
Disclaimer: Veoh is a Portent Interactive client. However, no ethics were harmed in the making of this blog post.
Coy note: The graph above was generated using a new toolset we’re developing at Portent. More info coming soon. If you’d like a preview, please comment here.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.