Case Study: PR Boosts Search Marketing Efforts

Ian Lurie
By Ian Lurie / June 22 2007

Public relations campaigns pay off in search. Proof: Veoh.com added 1500+ links in a single day.

On June 20, Veoh announced release of their new product, Veoh TV. The media reception was strong. And that lead to explosive link growth:

Yahoo Inlinks Chart

Next time you’re tempted to trim that PR budget, don’t. It pays off across the board.

Disclaimer: Veoh is a Portent Interactive client. However, no ethics were harmed in the making of this blog post.

Coy note: The graph above was generated using a new toolset we’re developing at Portent. More info coming soon. If you’d like a preview, please comment here.

Ian Lurie

Ian Lurie

 CEO & Founder
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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