This is the last ‘here is what I presented’ links for a while, I promise. I just did this presentation at MarketingProfs B2B Forum (a conference I highly recommend, by the way). Here’s the deck:
The Capybara are back!!!
Google Analytics Custom Report: Behavior Valuation
Map behavior (think page views, time on site, social shares and such) to conversion rates
What’s a Click Worth? Google Spreadsheet and Calculator
Figure out what a single click to your website’s worth