Dealing With ROI Rage: MarketingProfs B2B Presentation

Ian Lurie

This is the last ‘here is what I presented’ links for a while, I promise. I just did this presentation at MarketingProfs B2B Forum (a conference I highly recommend, by the way). Here’s the deck:

The Capybara are back!!!

The links

Google Analytics Custom Report: Behavior Valuation
Map behavior (think page views, time on site, social shares and such) to conversion rates

What’s a Click Worth? Google Spreadsheet and Calculator
Figure out what a single click to your website’s worth

Integrating Google Analytics and Hubspot
Michael Weigand’s amazing post on closed-loop analytics with Hubspot. You can apply this to just about any CRM.

Capybara Kingdom
Just because.

Check out Portent's Free Digital Marketing Training Library

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at

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  1. Wow, really digging these slides, Ian!
    Would really like to see the actual presentations.
    Do you know if it was filmed?

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