Dealing With ROI Rage: MarketingProfs B2B Presentation

Ian Lurie Oct 22 2015

This is the last ‘here is what I presented’ links for a while, I promise. I just did this presentation at MarketingProfs B2B Forum (a conference I highly recommend, by the way). Here’s the deck:

The Capybara are back!!!

The links

Google Analytics Custom Report: Behavior Valuation
Map behavior (think page views, time on site, social shares and such) to conversion rates

What’s a Click Worth? Google Spreadsheet and Calculator
Figure out what a single click to your website’s worth

Integrating Google Analytics and Hubspot
Michael Weigand’s amazing post on closed-loop analytics with Hubspot. You can apply this to just about any CRM.

Capybara Kingdom
Just because.

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  1. Anthony


    Wow, really digging these slides, Ian!
    Would really like to see the actual presentations.
    Do you know if it was filmed?


    • I don’t believe it was, sorry. I’m going to try to write this up. Keep an eye on the blog.

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