Dealing With ROI Rage: MarketingProfs B2B Presentation

This is the last ‘here is what I presented’ links for a while, I promise. I just did this presentation at MarketingProfs B2B Forum (a conference I highly recommend, by the way). Here’s the deck:

The Capybara are back!!!

The links

Google Analytics Custom Report: Behavior Valuation
Map behavior (think page views, time on site, social shares and such) to conversion rates

What’s a Click Worth? Google Spreadsheet and Calculator
Figure out what a single click to your website’s worth

Integrating Google Analytics and Hubspot
Michael Weigand’s amazing post on closed-loop analytics with Hubspot. You can apply this to just about any CRM.

Capybara Kingdom
Just because.

Check out Portent's Free Digital Marketing Training Library

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Wow, really digging these slides, Ian!
    Would really like to see the actual presentations.
    Do you know if it was filmed?

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