Even More Cookie Hysteria

Ian Lurie

cookies copy
ABC news has a story up about the White House web site. Apparently, they use WebTrends to measure site traffic, and were horrified to find out that WebTrends uses cookies:
http://abcnews.go.com/Technology/wireStory?id=1455081

OK, people, let’s set some priorities, shall we? We face terrorism, domestic spying by the NSA, natural disasters and the like, and we’re writing news stories about the use of anonymous cookies?

Tracking cookies are totally harmless. They’re far less intrusive than, say, those grocery store membership cards we all use – those cards let the stores track our every purchase, and match it up with our identities. A cookie, on the other hand, just tracks what you click, doesn’t tie any behavior to your individual identity, and can be deleted any time.

Please, folks, learn before you judge….

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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