Google Analytics Is Losing E-commerce Data: Don’t Panic?!!
Ian Lurie May 2 2008
If you’re using Google Analytics to record sales data, you may have noticed really horrible sales over the last couple days.
Don’t panic. I don’t think it’s you.
It appears that, starting April 30th, Google Analytics isn’t correctly reporting e-commerce revenue.
We figured this out after noticing that, of our 10+ clients using Google e-commerce reporting, all were showing the same drop in sales. Here are graphs from two completely different sites, on different servers, in different industries:
Bounce rates, site traffic and visit quality have all remained totally stable on these sites – there’s no evidence anything went wrong.
Even more telling, goal conversions (sales) remained the same.
Number of transactions is the same. Revenue dropped by 50-90%. Hmmmmm….
I’m still waiting for confirmation on this from the folks at Google. I’ll update the moment I hear something.
Update: Google reports that this is indeed a problem on their end. The data is fine – the reporting system is showing $0 for many transactions. Once they fix it, reports will be accurate.
5/5/08 Update: Google Analytics is still not reporting correctly. Google, I’m patient, my clients are not. They will start demanding a new analytics package (I predict) in the next few days. You have lots of smart people there. Fix. Your. Problem.
5/7/08 Update: Looks like data is back to normal, but Google’s still working on restoring the previous days…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More