Google analytics video: Diagnosing lost SEO keywords
Ian Lurie Aug 12 2011
Since I ranted about internet marketing training yesterday, I thought I’d post a video I just did for the team. This one’s a really quick look at Google Analytics, and how to do a fast analysis of lost organic search traffic:
Quickly find and diagnose lost keyword-specific traffic in Google Analytics.
I never build these as the be-all and end-all. Instead, they’re supposed to show folks what’s possible and let them go from there.
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CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More