Google analytics video: Diagnosing lost SEO keywords

Ian Lurie

Since I ranted about internet marketing training yesterday, I thought I’d post a video I just did for the team. This one’s a really quick look at Google Analytics, and how to do a fast analysis of lost organic search traffic:

Quickly find and diagnose lost keyword-specific traffic in Google Analytics.

I never build these as the be-all and end-all. Instead, they’re supposed to show folks what’s possible and let them go from there.

Let me know what you think…

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Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. A five minute video to show my partner that our stumbleupon ads are worthless and that the social media clickthroughs that have insane time on site are the bomb?
    Thanks Ian!

  2. Great video, Ian! Perfect timing as we’re launching our new website soon and it’s good to know what might happen to our analytics and what to look for in the data.
    Would be interested in a part 2.

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