Google Analytics Tutorial: Install (updated)

Ian Lurie
Google Analytics tutorial

I noticed that my original Google Analytics video tutorial is a wee bit out of date. Like, 4 years out of date. So, here’s a new basic install video:

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Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at

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  1. Thanks Ian
    I’m going to direct my clients to this video so that I don’t always have to visit them to explain the analytics set up. This will help me stay remote more often!

  2. I got a verification code yesterday after activating the plugin in WP.Being new at this I didn’t know how to get access to the header to paste it in. It timed out, and now has me errored out of the subdomain I was trying to install it in.How can I obtain a UID code to supply my web host support team?

    1. Hi Jack,
      I’m not sure what you mean by ‘errored out of the subdomain’. You should be able to log back into Google Analytics, and into WordPress. Then you can cut and paste the UID code from Google Analytics into WordPress. You shouldn’t even need your web support team.

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