Google Analytics Tutorial Redux: Installation (with commentary)

Ian Lurie

This video is now out of date. See the latest GA install tutorial here.

the fat free guide to Google Analytics

Soooooo, I started this tutorial with every intention of being serious. But it’s been a long week, I was up at 4:30 AM and I had Evan in the tutorial. Things went downhill fast.
Regardless, it still shows you how to install Google Analytics on a regular web site and on WordPress:

A brief lesson on installing Google Analytics on your web site. Plus color commentary. It’s fun, we promise.


Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Hey guys,
    Just wanted to say this is a great video for those who are starting out with GA. I was searching for a good video to send to a friend, and after reviewing a few of them, I’d have to say yours is pretty much the easiest for newbies.

  2. Great Video! Ian you’re a great speaker. If this is NOT how you speak normally I suggest you make all your videos at 4:30 AM …haha 🙂

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