Google Analytics Tutorial: Referrer Analytics
Ian Lurie Mar 12 2009
I just completed what I hope will be the first of many 5-minute video tutorials.
This one is about Referrer Analytics using Google Analytics. It replaces an older tutorial that used the old Google Analytics interface. In it, I describe how to figure out:
- Who’s sending traffic to your site.
- Specific pages on other sites that are sending that traffic.
- What’s happening when folks get to your site.
- A few things you can do with this data.
What do you think of the length/format/style? Is this helpful? I can do a lot more of these a month than those honking huge 20 minute ones…
Other 5-Minute Tutorials
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More