Google Analytics Tutorial: Referrer Analytics

Ian Lurie

I just completed what I hope will be the first of many 5-minute video tutorials.
This one is about Referrer Analytics using Google Analytics. It replaces an older tutorial that used the old Google Analytics interface. In it, I describe how to figure out:

  • Who’s sending traffic to your site.
  • Specific pages on other sites that are sending that traffic.
  • What’s happening when folks get to your site.
  • A few things you can do with this data.

What do you think of the length/format/style? Is this helpful? I can do a lot more of these a month than those honking huge 20 minute ones…

Other 5-Minute Tutorials

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Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Thanks for taking the time to create this video (and others). Your site is an excellent down to earth reference for people trying to disseminate online effectiveness.
    (infact your one of only 5 or so blogs I visit overall).
    Keep up the good work.

  2. Ian, we need more of these! There aren’t enough good Analytics videos for digging into the goods of what the system offers. I know I’m just scratching the surface for what actionable info I can pull.

  3. Definitely the 5 minute format. I rarely watch videos at all, let alone videos longer than 5 minutes. This one was perfect – and really helpful!

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