Why Google's new in-page analytics sorta sucks: A video

Ian Lurie

I lie at the beginning of this video. I say that there are some things I love about Google Analytics’ new ‘in-page analytics’ feature. Truth is, I hate it. You know I’m a fan of all things Google Analytics, but man, this one stinks up the joint like a rotting pig carcass. Watch the video to see why, and learn an alternative:

In which I say “don’t use in-page analytics!”, explain why, and present alternatives.

PS: I don’t even mention the part where Google Analytics’ page overlay then burrows into your browser like a tick and refuses to go away, so every time you load your site after using it, you get the overlay. Waaaah.


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Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. Ian I enjoy your content.
    You probably already know this but the link tracking behavior you are talking about in the new “in-page analytics” (I have not even played with it yet) is the same as it was with older site overlay method.

  2. Ian, to get rid of the “sticky” overlay on your site, just remove a cookie from Google. I can’t remember it off the top of my head, but I found it easily.
    It’s annoying though, I agree. I don’t particularly like the feature either.

  3. Hi Ian,
    Thanks for the video – so is this new feature any different to the previous content overlay analytics had?
    I too have used Clicktale, although the one negative I find is the javascript is a little slow loading when put through a speed test. I guess thats the trade off for the amount of cool information you get from it!
    Definitely worth installing for a few months to see how your pages really work.

  4. @Andrew It’s the same, basically, except they made it prettier. I agree on Clicktale – but the data is worth the brief hit.

  5. I absolutely agree and use Clicktale in addition to GA now.
    However, have you ever given Clicky a try? If I remember correctly, it has a pretty decent on page analytics module.

  6. Some web analytics tools offer real clicktracking as addon. Very easy if you don’t even have to add an extra code – like with clicktale or crazyegg.

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