Why Google’s new in-page analytics sorta sucks: A video
Ian Lurie Nov 12 2010
I lie at the beginning of this video. I say that there are some things I love about Google Analytics’ new ‘in-page analytics’ feature. Truth is, I hate it. You know I’m a fan of all things Google Analytics, but man, this one stinks up the joint like a rotting pig carcass. Watch the video to see why, and learn an alternative:
In which I say “don’t use in-page analytics!”, explain why, and present alternatives.
PS: I don’t even mention the part where Google Analytics’ page overlay then burrows into your browser like a tick and refuses to go away, so every time you load your site after using it, you get the overlay. Waaaah.
- In web analytics, everything is relative
- My Google Analytics e-Book, the Fat Free Guide to Google Analytics
- Which, by the way, costs $17. You can get it for free if you sign up for my online training site, The Fat Free Guide to Internet Marketing, which costs $7/month. Hmmm.
- Google Analytics: Basic Stats
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More