Google Analytics 2.0

Ian Lurie

Google is rolling out a new version of Google Analytics. If you have an Analytics account, you should be upgraded in the next couple of weeks.

The new look and feel is much friendlier:

Google Analytics 2.0

But the coolest changes, in my opinion, are:

  1. Customizable dashboards.
  2. Automatically e-mailed reports.
  3. Easier date range selection.

Google is billing this as an easier-to-use toolset. But I have to say that features 1 and 2 make this a better toolset for the geeks, too: Now I can have reports e-mailed to my office and automatically imported into our analytics tools.

Go Google!!!!

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. I am new to Google Analytics and was slowly making my way through your tutorials; which I thought were great! Will you be creating new tutorials for the new look?

  2. No concern at all. Google is doing this for purely selfish reasons: If they can provide a great analytics platform for free, it makes their advertising technologies that much more compelling.
    We get good analytics, they get more ad dollars. Works for me.

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