Google Analytics Is Having Problems: Auto-Tagging Issues

Ian Lurie

If you’re using Google Analytics, Google Adwords and ‘auto-tagging’, you may have noticed that your numbers suddenly dropped:

Google Analytics out

It’s not you. We’ve researched this and contacted Google. Here’s what we found out:

  • Apparently, this is only occurring for folks using auto-tagging. If you’re using UTM codes, you’re fine.
  • Google is aware of the problem and is working on it.
  • The folks at Google say no data’s been lost.
  • It appears, at least for us, that clicks and sales from Adwords were recorded as ‘direct’ instead. So the revenue may still be in your reports, just mis-allocated.

So, if you’re seeing data weirdness, and you’re using auto-tagging, double-check your implementation. But realize that it may have been this bug.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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