Google Analytics Tutorial 3: Digging Deeper
Ian Lurie Feb 27 2007
At long last, here’s installment 3 of my Google Analytics tutorials.
Please excuse some very choppy editing – I had to get rid of various coughs, sneezes and other viral sounds you just didn’t need to hear.
In it, I talk about the analysis menu and using it to:
- Learn where people who view a specific page come from.
- Learn where those people go afterwards.
- Figure out what changes you might want to make.
This is a very preliminary look at these kinds of challenges. Future tutorials will go into more depth.
Important: A reader found an error in this tutorial. Please read this entry as a note: Click Here.
You can download the Quicktime version here.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More