Google Analytics Tutorial 3: Digging Deeper
Ian Lurie Feb 27 2007
At long last, here’s installment 3 of my Google Analytics tutorials.
Please excuse some very choppy editing – I had to get rid of various coughs, sneezes and other viral sounds you just didn’t need to hear.
In it, I talk about the analysis menu and using it to:
- Learn where people who view a specific page come from.
- Learn where those people go afterwards.
- Figure out what changes you might want to make.
This is a very preliminary look at these kinds of challenges. Future tutorials will go into more depth.
Important: A reader found an error in this tutorial. Please read this entry as a note: Click Here.
You can download the Quicktime version here.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More