Google Analytics Tutorial 4: Working With Goals
Ian Lurie Mar 2 2007
Never let it be said that I don’t observe & adjust!
Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals.
This is my first crack at it. In this video, I review:
- What a goal really is.
- Different kinds of goals.
- How to set up basic goal tracking.
- How to read goal tracking data.
Update: Here’s the video in Flash format:
Or, watch it at full size (956 pixels wide), in Quicktime format:
If this is too elementary, or too complex, or you have any other feedback, please leave a comment. If everyone likes this, my next session will drill deeper into goals and goal tracking.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More