Google Analytics Tutorial 4: Working With Goals

Ian Lurie

Never let it be said that I don’t observe & adjust!

Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals.

This is my first crack at it. In this video, I review:

  1. What a goal really is.
  2. Different kinds of goals.
  3. How to set up basic goal tracking.
  4. How to read goal tracking data.

Update: Here’s the video in Flash format:

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Or, watch it at full size (956 pixels wide), in Quicktime format:

Google Analytics Tutorial 4

If this is too elementary, or too complex, or you have any other feedback, please leave a comment. If everyone likes this, my next session will drill deeper into goals and goal tracking.

The other tutorials:
Google Analytics Tutorial 1: Setting Up
Google Analytics Tutorial 2: Essential Stats
Google Analytics Tutorial 3: Digging Deeper
Google Analytics Tutorial 5: Search Analytics

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Thank you for the good tutorial. It was very helpful. I also want to understand more about the index of all pages and also if there is any way in which we can track loyal visitors to the website.
    Thanks a lot

  2. Your Tutorial has been very helpful, i’ve been searching for something like this to enlighten me.
    Just have a doubt though, when we have several languages, how can we do a single goal.
    Thanks for your help

  3. Hi Marco,
    I’d suggest setting up distinct profiles (reports) in Google Analytics and setting up separate goals for each language.

  4. I want to know how to track the effectiveness of different initial landing pages toward reaching my goal page. Does landing page A or landing page B lead to a higher conversion rate? How do I do this in Analytics?

  5. Thanks for the great tutorial. Do you know how I can delete an old goal and then start a new one?

  6. What if you are trying to track email opt-in’s but don’t have a “thank you” page? Can I use the URL of my 3rd party email provider? Or, will this not work?

  7. Hi Nate,
    Chances are you can specify a thank you page on your site, via your 3rd-party provider. That’s the easiest way to handle it.
    Otherwise, you can set a javascript that fires when someone clicks ‘submit’ in your email opt-in form. In the Google Analytics help, search for ‘how do I track Javascript Events?’.

  8. H Ian, thanks for this, I had seen the options for “goals” but I really wasn’t sure what they were or how to set one up, it’s a great way to track how well a page is performing for a specific task, Sally 🙂

  9. Hey Ian, woohoo, I made it to the end, do I get a certificate for my new google analytics semi expert status? Ha ha. Thank you for taking the time to create such great tutorials, you provided true value for free, signed up to your feed so I dont miss any more of your future posts. Sally 🙂

  10. If you can do goals you should get Google Analytics Expert status! Seriously, you’re now in the top 1% of GA people. Congrats!

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