Google Analytics Tutorial 4: Working With Goals
Ian Lurie Mar 2 2007
Never let it be said that I don’t observe & adjust!
Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals.
This is my first crack at it. In this video, I review:
- What a goal really is.
- Different kinds of goals.
- How to set up basic goal tracking.
- How to read goal tracking data.
Update: Here’s the video in Flash format:
Or, watch it at full size (956 pixels wide), in Quicktime format:
If this is too elementary, or too complex, or you have any other feedback, please leave a comment. If everyone likes this, my next session will drill deeper into goals and goal tracking.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More