Google Analytics Tutorial 6: Visitor Segmentation

Ian Lurie

I haven’t forgotten about the video tutorials, I promise.

Here’s the latest, in which I go over Google Analytics’ cool visitor segmentation feature.

Before you watch, note that my brain shut down for part of the tutorial, and I made at least four mistakes when typing in the javascript code – don’t use the example I type in during the tutorial. Instead, use this:

<script type="text/javascript">

__utmSetVar(‘readhomepage’);

</script>

Note the single quotes, and the correct script name. Do as I type in my blog, not as I type in my videos.


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Click here to play in Quicktime:

GA Tutorial 6

Past Editions:
Google Analytics Tutorial 1: Setting Up
Google Analytics Tutorial 2: Essential Stats
Google Analytics Tutorial 3: Digging Deeper
Google Analytics Tutorial 4: Goals
Google Analytics Tutorial 5: Search Analytics

Ian Lurie
Founder

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at www.ianlurie.com

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