Google Analytics Tutorials: All Together

Ian Lurie

The Fat Free Guide to Google Analytics

Purely for organizational purposes, I’ve pulled all the tutorials together in one place:
Install Google Analytics Site Search in 5 Steps

Analyze Internal Search Data With Google Analytics – Now superseded by the tutorial above.

Data discovery with Google Analytics 2.0
Google Analytics Tutorial 1: Setting Up
Google Analytics Tutorial 2: Essential Stats
Google Analytics Tutorial 3: Digging Deeper
Google Analytics Tutorial 4: Goals
Google Analytics Tutorial 5: Search Analytics
Google Analytics Tutorial 6: Visitor Segmentation

I’ll update this page as I do more tutorials.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

Start call to action

See how Portent can help you own your piece of the web.

End call to action


  1. It’s nice that Google Analytics offers over 75 reports, each of which is customizable to some extent. The new dashboard-style views are easier to navigate.

  2. Google Adsense is taking over as far as online advertising. If you run a site that recieves a decent amount of hits, you cannot go wrong by incorporatiing Adsense into your business model. There are a few things however that you need to be aware of when running an adsense equipped site. First and foremost, Google is very strict with what type of content they will allow you to use their service on. Adult content and gambling is prohibited. They have many other guidlines and you should familiarize yourself with their Terms and Conditions before attempting to add them to your site.

  3. What about the new interface of Google Analytics? I saw many things in this tutorial that are not present anymore in the current version.

Comments are closed.

Close search overlay